Ifttt boosts annual savings discount from 25% to 40% on all paid plans
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of Ifttt's pricing page, Pulse recorded one change: Annual savings discount increased from 25% to 40% on the Yearly billing toggle badge, applying to all paid plans. Pulse files it as a pricing change (discount change) with a downward direction. Pulse's latest capture (Nov 9, 2026) lists Starter at $2.09, Pro at $5.49 and Pro+ at $13.99.
This quarterly roll-up includes the change Pulse first recorded in a shorter period: "Ifttt Boosts Annual Billing Discount to 40%, Up From 25%" (week of Jan 12, 2026, saved Jan 19, 2026). It is the same change, not a new one. Before that, Ifttt's previous recorded change was "Ifttt Pro Plan Monthly Price Increased by 20% to $2.99, Annual Price Up 20% to $35.88" (Q2 2025). Ifttt has been tracked since 2024-11-01.
In the same window Zapier also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- +15 percentage pointsYearlyDiscount25%40%
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Yearly | Discount | 25% | 40% | +15 percentage points |
Values as written on Ifttt's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ifttt's pricing page (ifttt.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked near the top of the page, where yearly discount reads 25% and then 40%.
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The two full-page captures with this change marked up are free with an account.
Ifttt, the last 90 days
Full history- Nov 1, 2026PackagingIfttt overhauls pricing with credits, unlimited Applets and new Starter tier
- Apr 3, 2026Discount changeIfttt boosts annual savings discount from 25% to 40% on all paid plans This change
- Week of Jan 12, 2026PackagingIfttt Boosts Annual Billing Discount to 40%, Up From 25%
Across Business Operations in the same window
All Business Operations changes- ZapierApr 4Zapier: Interfaces renamed to Forms, Chatbots drops BETA tag
- ZapierMar 26Zapier Chatbots exits beta, signals product maturity milestone
- ZapierMar 26Zapier Agents Chatbots add-on exits beta, now generally available
- ZapierJan 21Zapier Introduces New $50/mo Zapier Agents Add-on in Beta
- ZapierJan 21Zapier Rebrands Premium Add-ons to Pro Add-ons for Interfaces, Tables, and Chatbots
Questions about this change
Did Ifttt raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a pricing change: discount change.
What changed on Ifttt's pricing page between Dec 29, 2025 and Mar 30, 2026?
Yearly discount: 25% → 40% (+15 pts). Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Ifttt change its pricing?
This quarterly roll-up includes the change Pulse first recorded in the week of Jan 12, 2026 (saved Jan 19, 2026), not a new one; Pulse recorded 0 other pricing-page changes for Ifttt in the 90 days before this one; the previous change was "Ifttt Pro Plan Monthly Price Increased by 20% to $2.99, Annual Price Up 20% to $35.88" in Q2 2025; Ifttt has been tracked since 2024-11-01.