Zapier Discontinues Starter Plan, Integrates Features into Professional Tier, and Reduces Professional Plan Price by 60% to $19.99/mo

Starter plan ($19.99/mo) discontinued - features and price point moved to Professional tier

Custom data retention removed from Enterprise plan (was Company plan feature)

Annual task limits added to Enterprise plan - tasks expire annually instead of monthly

Designated Technical Support added to Enterprise plan - named support rep assigned to account

Observability added to Enterprise plan - 360° account view with Analytics and Zap Runs API for SIEM export

SSO add-on introduced for Team plan - SAML SSO now purchasable by contacting sales

Email support explicitly added as Professional plan feature

Zapier automation platform access explicitly added to Free plan - includes Zaps, Interfaces (Basic), and Tables (Basic)

Professional plan decreased from $49/mo to $19.99/mo (60% decrease, now at former Starter price point)

AI power-ups added to Free plan - AI-powered Zap builder with code generation, data mapping, documentation, and troubleshooting

Company plan renamed to Enterprise with enhanced feature set

Professional plan no longer lists 'Zap paths', 'Advanced Zap settings', 'Zap filters and formatting', and 'Zap versions' as separate feature bullets

Enterprise (formerly Company) plan 'Advanced admin permissions' expanded to 'Advanced admin permissions and app controls'