Zapier Discontinues Starter Plan, Integrates Features into Professional Tier, and Reduces Professional Plan Price by 60% to $19.99/mo
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Zapier's pricing page, Pulse recorded 13 changes: Starter plan ($19.99/mo) discontinued - features and price point moved to Professional tier; Custom data retention removed from Enterprise plan (was Company plan feature); Annual task limits added to Enterprise plan - tasks expire annually instead of monthly; Designated Technical Support added to Enterprise plan - named support rep assigned to account; Observability added to Enterprise plan - 360° account view with Analytics and Zap Runs API for SIEM export; SSO add-on introduced for Team plan - SAML SSO now purchasable by contacting sales; Email support explicitly added as Professional plan feature; Zapier automation platform access explicitly added to Free plan - includes Zaps, Interfaces (Basic), and Tables (Basic); Professional plan decreased from $49/mo to $19.99/mo (60% decrease, now at former Starter price point); AI power-ups added to Free plan - AI-powered Zap builder with code generation, data mapping, documentation, and troubleshooting; Company plan renamed to Enterprise with enhanced feature set; Professional plan no longer lists 'Zap paths', 'Advanced Zap settings', 'Zap filters and formatting', and 'Zap versions' as separate feature bullets; Enterprise (formerly Company) plan 'Advanced admin permissions' expanded to 'Advanced admin permissions and app controls'. Pulse files it as a pricing change (plan removed, feature removed, feature added, new add-on, price decrease, plan renamed, feature change) with a downward direction. Pulse's latest capture (Nov 15, 2026) lists Professional at $19.99, Team at $69, Agents Pro at $33.33, Chatbots Pro at $13.33 and Chatbots Advanced at $66.67.
Zapier's previous recorded change was "Zapier Expands Free Plan to Include Two-Step Zaps and Unlimited Zaps, Enhancing Automation Capabilities for Users" (Q1 2024). Zapier has been tracked since 2024-10-01.
In the same window Ifttt also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- RemovedProfessionalPlanStarter plan ($19.99/mo)Not listed
- RemovedEnterpriseFeatureCustom data retentionNot listed
- AddedEnterpriseFeatureNot listedAnnual task limits
- AddedEnterpriseFeature
BeforeNot listed
AfterDesignated Technical Support
- AddedEnterpriseFeatureNot listedObservability
- AddedTeamAdd-onNot listedSSO add-on
- AddedProfessionalFeatureNot listedEmail support explicitly
- Added—Feature
BeforeNot listed
AfterZapier automation platform access explicitly
- −59%ProfessionalPrice$49/mo$19.99/mo
- Added—FeatureNot listedAI power-ups
- RenamedEnterprisePlanCompany planEnterprise
- RemovedProfessionalFeature
BeforeZap paths, Advanced Zap settings, Zap filters and formatting and Zap versions
AfterNot listed
- Feature changeEnterpriseFeature
Enterprise (formerly Company) plan 'Advanced admin permissions' expanded to 'Advanced admin permissions and app controls'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional | Plan | Starter plan ($19.99/mo) | Not listed | Removed |
| Enterprise | Feature | Custom data retention | Not listed | Removed |
| Enterprise | Feature | Not listed | Annual task limits | Added |
| Enterprise | Feature | Not listed | Designated Technical Support | Added |
| Enterprise | Feature | Not listed | Observability | Added |
| Team | Add-on | Not listed | SSO add-on | Added |
| Professional | Feature | Not listed | Email support explicitly | Added |
| — | Feature | Not listed | Zapier automation platform access explicitly | Added |
| Professional | Price | $49/mo | $19.99/mo | −59% |
| — | Feature | Not listed | AI power-ups | Added |
| Enterprise | Plan | Company plan | Enterprise | Renamed |
| Professional | Feature | Zap paths, Advanced Zap settings, Zap filters and formatting and Zap versions | Not listed | Removed |
| Enterprise | Feature | Enterprise (formerly Company) plan 'Advanced admin permissions' expanded to 'Advanced admin permissions and app controls' | Feature change | |
Values as written on Zapier's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Zapier's pricing page (zapier.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where professional price reads $49/mo and then $19.99/mo.
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The two full-page captures with this change marked up are free with an account.
Zapier, the last 90 days
Full history- Q1 2025ImprovementZapier Chatbots Launches All-in-One Automation Starter Kit Bundle, Simplifying Product Offerings and Branding
- Q4 2024ImprovementZapier Renames Enterprise Plan Support Feature to 'Technical Account Manager'
- Q3 2024PackagingZapier Rebrands Premium Add-ons to Pro Add-ons for Interfaces, Tables, and Chatbots
- Q2 2024Price decreaseZapier Discontinues Starter Plan, Integrates Features into Professional Tier, and Reduces Professional Plan Price by 60% to $19.99/mo This change
- Q1 2024PackagingZapier Expands Free Plan to Include Two-Step Zaps and Unlimited Zaps, Enhancing Automation Capabilities for Users
Across Software Development & Testing in the same window
All Software Development & Testing changes- IftttJan 21Ifttt Increases Pro Plan Annual Price by 13% from $30.99 to $34.99, Reduces Annual Billing Discount to 17%
- IftttJan 21Ifttt Pro+ Plan Annual Price Cut by 32% to $101.88, Major Savings for Users!
- IftttJan 21Ifttt Pro Plan Monthly Price Increased by 20% to $2.99, Annual Price Up 20% to $35.88
Questions about this change
Did Zapier raise prices in July 2024?
No — prices went down. Between Apr 1, 2024 and Jul 1, 2024 Zapier's pricing page showed 1 price cut: Professional: $49/mo → $19.99/mo (−59%).
What changed on Zapier's pricing page between Apr 1, 2024 and Jul 1, 2024?
Professional plan removed: Starter plan ($19.99/mo); Enterprise feature removed: Custom data retention; Enterprise feature added: Annual task limits; Enterprise feature added: Designated Technical Support; Enterprise feature added: Observability; Team add-on added: SSO add-on; Professional feature added: Email support explicitly; feature added: Zapier automation platform access explicitly; Professional price: $49/mo → $19.99/mo (−59%); feature added: AI power-ups; Enterprise plan: Company plan → Enterprise, renamed; Professional feature removed: Zap paths, Advanced Zap settings, Zap filters and formatting and Zap versions; Enterprise (formerly Company) plan 'Advanced admin permissions' expanded to 'Advanced admin permissions and app controls'. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Zapier change its pricing?
Pulse recorded 1 other pricing-page change for Zapier in the 90 days before this one; the previous change was "Zapier Expands Free Plan to Include Two-Step Zaps and Unlimited Zaps, Enhancing Automation Capabilities for Users" in Q1 2024; Zapier has been tracked since 2024-10-01.