HeyGen swaps itemized credit-cost FAQ table for vague usage-based pricing
What happened
Between the Aug 24, 2026 and Aug 27, 2026 captures of HeyGen's pricing page, Pulse recorded one change: FAQ 'What are credits?' dropped the itemized credit-cost table (Avatar III 3, Avatar IV/V 20, Dubbing 2, Full Translation 5, Video Agent 20 credits/min), replaced with a vague usage-based explanation. Pulse files it as a pricing change (price hidden) with a downward direction. Pulse's latest capture (Oct 23, 2026) lists Creator at $24, Pro at $41 and Business at $119.
It lands 31 days after HeyGen's previous change, "HeyGen: Advanced AI models moved from Creator to Pro plan" (Jul 27, 2026). HeyGen has been tracked since 2026-07-15.
In the same window Runway, Pictory, Synthesia, Descript and D-ID also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Price visibilityRemoved
Beforeitemized credit-cost table
AfterNo itemized credit-cost table
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Price visibility | itemized credit-cost table | No itemized credit-cost table | Removed |
Values as written on HeyGen's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HeyGen's pricing page (www.heygen.com) from Aug 24, 2026 and Aug 27, 2026; the change is marked in the lower part of the page, where the itemized credit-cost table no longer appears.
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The two full-page captures with this change marked up are free with an account.
HeyGen, the last 90 days
Full history- Sep 19, 2026packagingHeyGen caps Voice Cloning usage on Creator, Pro, and Business plans
- Sep 7, 2026packagingHeyGen rebrands Digital Twin as Video Avatar across all plans
- Sep 1, 2026packagingHeyGen renames Digital Twin avatar to Custom Video Avatar, limits unchanged
- Aug 27, 2026packagingHeyGen swaps itemized credit-cost FAQ table for vague usage-based pricing · this change
- Jul 27, 2026improvedHeyGen: Advanced AI models moved from Creator to Pro plan
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- RunwayAug 24Runway Max plan adds studio-grade exports, HDR up to 16-bit, free Hailuo 3....
- PictoryAug 4Pictory: ElevenLabs AI voice minutes up 12x (annual plans)
- SynthesiaJul 27Synthesia: New 'Roleplay Sessions' AI coaching feature launched
- DescriptJul 13Descript strips bonus AI credits & media hours from Creator and Business plans
- D-IDJun 30D-ID Studio upgrades Agentic Videos with memory across all plans
Questions about this change
Did HeyGen raise prices in August 2026?
No list-price increase was recorded between Aug 24, 2026 and Aug 27, 2026. The change Pulse detected was a pricing change: price hidden.
What changed on HeyGen's pricing page between Aug 24, 2026 and Aug 27, 2026?
Price visibility: itemized credit-cost table → No itemized credit-cost table, removed. Pulse compared the captures it took on Aug 24, 2026 and Aug 27, 2026; the before/after table above lists each item as written on the page.
How often does HeyGen change its pricing?
Pulse recorded 1 other pricing-page change for HeyGen in the 90 days before this one; the previous change was "HeyGen: Advanced AI models moved from Creator to Pro plan" on Jul 27, 2026; HeyGen has been tracked since 2026-07-15.