HeyGen renames Digital Twin avatar to Custom Video Avatar, limits unchanged
What happened
Between the Aug 31, 2026 and Sep 1, 2026 captures of HeyGen's pricing page, Pulse recorded one change: HeyGen renamed its 'Digital Twin' avatar feature to 'Custom Video Avatar' across the Free plan bullets, the plan comparison table, and the add-on row; all underlying limits (1, 1+, 1+, 500 looks, add-on availability) are unchanged. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 23, 2026) lists Creator at $24, Pro at $41 and Business at $119.
It lands 5 days after HeyGen's previous change, "HeyGen swaps itemized credit-cost FAQ table for vague usage-based pricing" (Aug 27, 2026). Before that Pulse recorded "HeyGen: Advanced AI models moved from Creator to Pro plan" (Jul 27, 2026). HeyGen has been tracked since 2026-07-15.
In the same window Runway, Pictory, Synthesia, Descript and D-ID also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningRenamed
Before'Digital Twin' avatar feature
After'Custom Video Avatar'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | 'Digital Twin' avatar feature | 'Custom Video Avatar' | Renamed |
Values as written on HeyGen's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HeyGen's pricing page (www.heygen.com) from Aug 31, 2026 and Sep 1, 2026; the change is marked near the top of the page, where "'Digital Twin' avatar feature" becomes "'Custom Video Avatar'".
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The two full-page captures with this change marked up are free with an account.
HeyGen, the last 90 days
Full history- Sep 21, 2026packagingHeyGen: Voice Cloning entitlement softened (Creator + Pro)
- Sep 19, 2026packagingHeyGen caps Voice Cloning usage on Creator, Pro, and Business plans
- Sep 7, 2026packagingHeyGen rebrands Digital Twin as Video Avatar across all plans
- Sep 1, 2026packagingHeyGen renames Digital Twin avatar to Custom Video Avatar, limits unchanged · this change
- Aug 27, 2026packagingHeyGen swaps itemized credit-cost FAQ table for vague usage-based pricing
- Jul 27, 2026improvedHeyGen: Advanced AI models moved from Creator to Pro plan
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- RunwayAug 24Runway Max plan adds studio-grade exports, HDR up to 16-bit, free Hailuo 3....
- PictoryAug 4Pictory: ElevenLabs AI voice minutes up 12x (annual plans)
- SynthesiaJul 27Synthesia: New 'Roleplay Sessions' AI coaching feature launched
- DescriptJul 13Descript strips bonus AI credits & media hours from Creator and Business plans
- D-IDJun 30D-ID Studio upgrades Agentic Videos with memory across all plans
Questions about this change
Did HeyGen raise prices in September 2026?
No list-price increase was recorded between Aug 31, 2026 and Sep 1, 2026. The change Pulse detected was a product change: positioning.
What changed on HeyGen's pricing page between Aug 31, 2026 and Sep 1, 2026?
Positioning: 'Digital Twin' avatar feature → 'Custom Video Avatar', renamed. Pulse compared the captures it took on Aug 31, 2026 and Sep 1, 2026; the before/after table above lists each item as written on the page.
How often does HeyGen change its pricing?
Pulse recorded 2 other pricing-page changes for HeyGen in the 90 days before this one; the previous change was "HeyGen swaps itemized credit-cost FAQ table for vague usage-based pricing" on Aug 27, 2026; HeyGen has been tracked since 2026-07-15.