HeyGen caps Voice Cloning usage on Creator, Pro, and Business plans
What happened
Between the Sep 18, 2026 and Sep 19, 2026 captures of HeyGen's pricing page, Pulse recorded one change: Voice Cloning usage downgraded from 'Unlimited' to a capped 'Expanded usage' allowance on the Creator plan and 'Maximum Usage' on the Pro and Business plans; Enterprise retains Unlimited. Pulse files it as a packaging change (limit decrease) with a downward direction. Pulse's latest capture (Oct 23, 2026) lists Creator at $24, Pro at $41 and Business at $119.
It lands 12 days after HeyGen's previous change, "HeyGen rebrands Digital Twin as Video Avatar across all plans" (Sep 7, 2026). Before that Pulse recorded "HeyGen renames Digital Twin avatar to Custom Video Avatar, limits unchanged" (Sep 1, 2026), "HeyGen swaps itemized credit-cost FAQ table for vague usage-based pricing" (Aug 27, 2026) and "HeyGen: Advanced AI models moved from Creator to Pro plan" (Jul 27, 2026). HeyGen has been tracked since 2026-07-15.
In the same window Synthesia, Runway, InVideo, Pictory and Descript also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Creator, Pro, Business · LimitChanged
Before'Unlimited'
Aftera capped 'Expanded usage' allowance
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Creator, Pro, Business | Limit | 'Unlimited' | a capped 'Expanded usage' allowance | Changed |
Values as written on HeyGen's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HeyGen's pricing page (www.heygen.com) from Sep 18, 2026 and Sep 19, 2026; the change is marked around the middle of the page, where "'Unlimited'" becomes "a capped 'Expanded usage' allowance".
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HeyGen, the last 90 days
Full history- Oct 23, 2026improvedHeyGen adds Voice TTS and Seedance 2.5 to Creator and Pro, prices flat
- Sep 21, 2026packagingHeyGen: Voice Cloning entitlement softened (Creator + Pro)
- Sep 19, 2026packagingHeyGen caps Voice Cloning usage on Creator, Pro, and Business plans · this change
- Sep 7, 2026packagingHeyGen rebrands Digital Twin as Video Avatar across all plans
- Sep 1, 2026packagingHeyGen renames Digital Twin avatar to Custom Video Avatar, limits unchanged
- Aug 27, 2026packagingHeyGen swaps itemized credit-cost FAQ table for vague usage-based pricing
- Jul 27, 2026improvedHeyGen: Advanced AI models moved from Creator to Pro plan
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- SynthesiaSep 8Synthesia decouples AI Dubbing, boosts Starter/Creator allowances up to 5x
- RunwaySep 7Runway slashes Pro storage to 100GB, adds Agentic collaborator and Brand Kits
- InVideoSep 7InVideo redenominates credits 10x across all plans; prices and generation counts unchanged
- PictoryAug 4Pictory: ElevenLabs AI voice minutes up 12x (annual plans)
- DescriptJul 13Descript strips bonus AI credits & media hours from Creator and Business plans
Questions about this change
Did HeyGen raise prices in September 2026?
No list-price increase was recorded between Sep 18, 2026 and Sep 19, 2026. The change Pulse detected was a packaging change: limit decrease.
What changed on HeyGen's pricing page between Sep 18, 2026 and Sep 19, 2026?
Creator, Pro, Business limit: 'Unlimited' → a capped 'Expanded usage' allowance, changed. Pulse compared the captures it took on Sep 18, 2026 and Sep 19, 2026; the before/after table above lists each item as written on the page.
How often does HeyGen change its pricing?
Pulse recorded 4 other pricing-page changes for HeyGen in the 90 days before this one; the previous change was "HeyGen rebrands Digital Twin as Video Avatar across all plans" on Sep 7, 2026; HeyGen has been tracked since 2026-07-15.