Runway Max plan adds studio-grade exports, HDR up to 16-bit, free Hailuo 3....
What happened
Between the Aug 17, 2026 and Aug 24, 2026 captures of Runway's pricing page, Pulse recorded 2 changes: New time-limited promo banner offers unlimited Hailuo 3.0 video model access for new Max plan signups, expiring August 23rd; banner shown both at page top and mid-page; Max plan feature list gains two new bullets: Studio-grade export formats (ProRes, image sequences) and HDR generations up to 16-bit. Pulse files it as a pricing change (feature added, discount added) with an upward direction. Pulse's latest capture (Oct 21, 2026) lists Standard at $12, Pro at $28 and Max at $76.
It lands 7 days after Runway's previous change, "Runway: Seedance 2.0→2.5 model upgrade (Pro/Max) + launch promo removed" (Aug 17, 2026). Before that Pulse recorded "Runway: Free plan drops video editor projects + Max plan Seedance 2.5 promo" (Aug 10, 2026), "Runway: Free plan model list swapped for generic wording" (Aug 5, 2026) and "Runway: Topaz AI Upscale added to Pro and Max plans" (Jul 27, 2026). Runway has been tracked since 2024-11-17.
In the same window Synthesia, OpusClip, Descript, Loom and Adobe also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
“Runwayml” is the name Runway’s pricing page uses; Pulse files the change under Runway, the company it tracks.
- Max · FeatureAddedNo two new bulletstwo new bullets
- Max · DiscountDiscount added
New time-limited promo banner offers unlimited Hailuo 3.0 video model access for new Max plan signups, expiring August 23rd; banner shown both at page top and mid-page.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Max | Feature | No two new bullets | two new bullets | Added |
| Max | Discount | New time-limited promo banner offers unlimited Hailuo 3.0 video model access for new Max plan signups, expiring August 23rd; banner shown both at page top and mid-page. | Discount added | |
Values as written on Runway's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Runway's pricing page (runway.com) from Aug 17, 2026 and Aug 24, 2026; the change is marked around the middle of the page, where two new bullets now appears.
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The two full-page captures with this change marked up are free with an account.
Runway, the last 90 days
Full history- Oct 8, 2026packagingRunway offers enterprises 2 months free usage for deals signed by 10/31
- Sep 7, 2026packagingRunway slashes Pro storage to 100GB, adds Agentic collaborator and Brand Kits
- Sep 5, 2026packagingRunway slashes Pro storage from 500GB to 100GB despite new Brand Kits, MCP
- Aug 24, 2026packagingRunway Max plan adds studio-grade exports, HDR up to 16-bit, free Hailuo 3.... · this change
- Aug 17, 2026packagingRunway: Seedance 2.0→2.5 model upgrade (Pro/Max) + launch promo removed
- Aug 10, 2026packagingRunway: Free plan drops video editor projects + Max plan Seedance 2.5 promo
- Aug 5, 2026improvedRunway: Free plan model list swapped for generic wording
- Jul 27, 2026improvedRunway: Topaz AI Upscale added to Pro and Max plans
- Jul 21, 2026improvedRunway: Topaz AI Upscale added to Pro and Max plans
- Jul 13, 2026packagingRunway unifies model comparison, retires FAQ it now answers
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- SynthesiaJul 27Synthesia: New 'Roleplay Sessions' AI coaching feature launched
- OpusClipJul 13OpusClip expands Pro B-Roll to spell out image, video & stock sourcing
- DescriptJul 13Descript strips bonus AI credits & media hours from Creator and Business plans
- LoomJul 3Loom: Enterprise plan adds EBA Compliance & downloadable insights
- AdobeJul 3Adobe Creativecloud CC: added Firefly Pro Plus + Acrobat Express, cut Stock AI Studio price + 2 more
Questions about this change
Did Runway raise prices in August 2026?
No list-price increase was recorded between Aug 17, 2026 and Aug 24, 2026. The change Pulse detected was a pricing change: feature added, discount added.
What changed on Runway's pricing page between Aug 17, 2026 and Aug 24, 2026?
Max feature: No two new bullets → two new bullets, added; New time-limited promo banner offers unlimited Hailuo 3.0 video model access for new Max plan signups, expiring August 23rd; banner shown both at page top and mid-page. Pulse compared the captures it took on Aug 17, 2026 and Aug 24, 2026; the before/after table above lists each item as written on the page.
How often does Runway change its pricing?
Pulse recorded 10 other pricing-page changes for Runway in the 90 days before this one; the previous change was "Runway: Seedance 2.0→2.5 model upgrade (Pro/Max) + launch promo removed" on Aug 17, 2026; Runway has been tracked since 2024-11-17.