Pictory: ElevenLabs AI voice minutes up 12x (annual plans)
What happened
Between the Jul 27, 2026 and Aug 3, 2026 captures of Pictory's pricing page, Pulse recorded one change: ElevenLabs AI voice minutes increased 12x across annual plans — Starter 60→720/yr, Professional 120→1,440/yr, Teams 240→2,880/yr. In detail: ElevenLabs AI voice minutes increased 12x across annual plans: Starter 60→720 min/yr, Professional 120→1,440 min/yr, Teams 240→2,880 min/yr. Pulse files it as a packaging change (limit raised). Pulse's latest capture (Nov 9, 2026) lists Starter at $25, Professional at $35 and Teams at $119.
This is the first pricing-page change Pulse has recorded for Pictory. Pictory has been tracked since 2026-07-05.
In the same window Runway, Synthesia, Descript and Loom also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- +1100%StarterLimit60720 min/yr
- +1100%ProfessionalLimit1201,440 min/yr
- +1100%TeamsLimit2402,880 min/yr
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Limit | 60 | 720 min/yr | +1100% |
| Professional | Limit | 120 | 1,440 min/yr | +1100% |
| Teams | Limit | 240 | 2,880 min/yr | +1100% |
Values as written on Pictory's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pictory's pricing page (pictory.ai) from Jul 27, 2026 and Aug 3, 2026; the change is marked near the top of the page, where Starter goes from 60 to 720 min/yr, Professional from 120 to 1,440 min/yr and Teams from 240 to 2,880 min/yr.
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The two full-page captures with this change marked up are free with an account.
Pictory, pricing history
Full history- Oct 26, 2026PackagingPictory cuts base video minutes up to 85%, merges credits (+1 more)
- Oct 26, 2026PackagingPictory: Allowances moved from video minutes per year plus AI credits to a single AI credit pool (24k/72k/216k…
- Aug 4, 2026Limit raisedPictory: ElevenLabs AI voice minutes up 12x (annual plans) This change
Across Marketing & Content in the same window
All Marketing & Content changes- RunwayAug 5Runway: Free plan model list swapped for generic wording
- SynthesiaJul 27Synthesia: New 'Roleplay Sessions' AI coaching feature launched
- DescriptJul 13Descript strips bonus AI credits & media hours from Creator and Business plans
- LoomJul 3Loom: Enterprise plan adds EBA Compliance & downloadable insights
Questions about this change
Did Pictory raise prices in August 2026?
No list-price increase was recorded between Jul 27, 2026 and Aug 3, 2026. The change Pulse detected was a packaging change: limit raised.
What changed on Pictory's pricing page between Jul 27, 2026 and Aug 3, 2026?
Starter limit: 60 → 720 min/yr (+1100%); Professional limit: 120 → 1,440 min/yr (+1100%); Teams limit: 240 → 2,880 min/yr (+1100%). Pulse compared the captures it took on Jul 27, 2026 and Aug 3, 2026; the before/after table above lists each item as written on the page.
How often does Pictory change its pricing?
Pulse recorded 0 other pricing-page changes for Pictory in the 90 days before this one; Pictory has been tracked since 2026-07-05.