HeyGen rebrands Digital Twin as Video Avatar across all plans
What happened
Between the Aug 31, 2026 and Sep 7, 2026 captures of HeyGen's pricing page, Pulse recorded one change: HeyGen renamed its 'Digital Twin' feature/terminology to 'Video Avatar' across plan cards and the full comparison table; underlying capacity values (500+, 700+, 1, 1+, 5+, 10+, 500) are unchanged. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 26, 2026) lists Creator at $24, Pro at $41 and Business at $119.
It lands 6 days after HeyGen's previous change, "HeyGen renames Digital Twin avatar to Custom Video Avatar, limits unchanged" (Sep 1, 2026). Before that Pulse recorded "HeyGen swaps itemized credit-cost FAQ table for vague usage-based pricing" (Aug 27, 2026) and "HeyGen: Advanced AI models moved from Creator to Pro plan" (Jul 27, 2026). HeyGen has been tracked since 2026-07-15.
In the same window Runway, InVideo, Synthesia, Pictory and Descript also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningRenamed
Before'Digital Twin' feature/terminology
After'Video Avatar'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | 'Digital Twin' feature/terminology | 'Video Avatar' | Renamed |
Values as written on HeyGen's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HeyGen's pricing page (www.heygen.com) from Aug 31, 2026 and Sep 7, 2026; the change is marked near the top of the page, where "'Digital Twin' feature/terminology" becomes "'Video Avatar'".
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The two full-page captures with this change marked up are free with an account.
HeyGen, the last 90 days
Full history- Oct 23, 2026improvedHeyGen adds Voice TTS and Seedance 2.5 to Creator and Pro, prices flat
- Sep 21, 2026packagingHeyGen: Voice Cloning entitlement softened (Creator + Pro)
- Sep 19, 2026packagingHeyGen caps Voice Cloning usage on Creator, Pro, and Business plans
- Sep 7, 2026packagingHeyGen rebrands Digital Twin as Video Avatar across all plans · this change
- Sep 1, 2026packagingHeyGen renames Digital Twin avatar to Custom Video Avatar, limits unchanged
- Aug 27, 2026packagingHeyGen swaps itemized credit-cost FAQ table for vague usage-based pricing
- Jul 27, 2026improvedHeyGen: Advanced AI models moved from Creator to Pro plan
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- RunwaySep 7Runway slashes Pro storage to 100GB, adds Agentic collaborator and Brand Kits
- InVideoSep 7InVideo redenominates credits 10x across all plans; prices and generation counts unchanged
- SynthesiaSep 4Synthesia quadruples AI Dubbing minutes on Starter and Creator plans
- PictoryAug 4Pictory: ElevenLabs AI voice minutes up 12x (annual plans)
- DescriptJul 13Descript strips bonus AI credits & media hours from Creator and Business plans
Questions about this change
Did HeyGen raise prices in September 2026?
No list-price increase was recorded between Aug 31, 2026 and Sep 7, 2026. The change Pulse detected was a product change: positioning.
What changed on HeyGen's pricing page between Aug 31, 2026 and Sep 7, 2026?
Positioning: 'Digital Twin' feature/terminology → 'Video Avatar', renamed. Pulse compared the captures it took on Aug 31, 2026 and Sep 7, 2026; the before/after table above lists each item as written on the page.
How often does HeyGen change its pricing?
Pulse recorded 3 other pricing-page changes for HeyGen in the 90 days before this one; the previous change was "HeyGen renames Digital Twin avatar to Custom Video Avatar, limits unchanged" on Sep 1, 2026; HeyGen has been tracked since 2026-07-15.