Funnel drops Starter user cap, now offers unlimited seats and AI usage
What happened
Between the Oct 12, 2026 and Oct 19, 2026 captures of Funnel's pricing page, Pulse recorded 2 changes: Starter plan user limit raised from 5 users to Unlimited users in the plan comparison table; Starter Data Hub inclusion changed from 'Funnel AI' to 'Unlimited usage of Funnel AI'. Pulse files it as a packaging change (limit increase, feature change) with an upward direction. The current page lists Starter at $300, Business at $600 and Digital Measurement at $2,250.
This is the first pricing-page change Pulse has recorded for Funnel. Funnel has been tracked since 2026-09-25.
In the same window Salesforce, Pipedrive, HubSpot and Outreach also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · LimitChanged5 usersUnlimited users
- Starter · FeatureReworded
BeforeFunnel AI
AfterUnlimited usage of Funnel AI
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Limit | 5 users | Unlimited users | Changed |
| Starter | Feature | Funnel AI | Unlimited usage of Funnel AI | Reworded |
Values as written on Funnel's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Funnel's pricing page (funnel.io) from Oct 12, 2026 and Oct 19, 2026; the change is marked around the middle of the page, where "5 users" becomes "Unlimited users".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Across Marketing & Content in the same window
All Marketing & Content changes- SalesforceOct 19Salesforce Agentforce renames Max Editions card to Max Edition, keeps $550 price
- PipedriveOct 19Pipedrive nudges Projects add-on starting price from $16 to $16.66
- HubSpotSep 21HubSpot Service Enterprise drops AI transcript enrichment from Enterprise plan
- OutreachJul 28Outreach: New Amplify Essentials entry-tier plan added
Questions about this change
Did Funnel raise prices in October 2026?
No list-price increase was recorded between Oct 12, 2026 and Oct 19, 2026. The change Pulse detected was a packaging change: limit increase, feature change.
What changed on Funnel's pricing page between Oct 12, 2026 and Oct 19, 2026?
Starter limit: 5 users → Unlimited users, changed; Starter feature: Funnel AI → Unlimited usage of Funnel AI, reworded. Pulse compared the captures it took on Oct 12, 2026 and Oct 19, 2026; the before/after table above lists each item as written on the page.
How often does Funnel change its pricing?
Pulse recorded 0 other pricing-page changes for Funnel in the 90 days before this one; Funnel has been tracked since 2026-09-25.