Freshservice launches Asset Units as new ITAM licensing metric
What happened
Between the Mar 30, 2026 and Apr 6, 2026 captures of Freshservice's pricing page, Pulse recorded one change: Product navigation renamed 'Freshservice for IT teams' to 'Freshservice IT Service Management'; new 'Freshservice IT Asset Management' product tab added linking to dedicated ITAM pricing page. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Jun 15, 2026) lists Starter at $19, Growth at $49 and Pro at $99.
This is the first pricing-page change Pulse has recorded for Freshservice. Freshservice has been tracked since 2026-02-27.
In the same window Atlassian also changed their Cloud & DevOps pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- ITAM · PositioningReworded
BeforeFreshservice for IT teams
AfterFreshservice IT Service Management
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| ITAM | Positioning | Freshservice for IT teams | Freshservice IT Service Management | Reworded |
Values as written on Freshservice's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Freshservice's pricing page (www.freshworks.com) from Mar 30, 2026 and Apr 6, 2026; the change is marked near the top of the page, where "Freshservice for IT teams" becomes "Freshservice IT Service Management".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Freshservice, pricing history
Full history- Jun 15, 2026packagingFreshservice adds RFI/RFP procurement support to Enterprise plan
- Apr 6, 2026packagingFreshservice launches Asset Units as new ITAM licensing metric · this change
Across Cloud & DevOps in the same window
All Cloud & DevOps changes- AtlassianJan 11Atlassian Opsgenie Confirms Opsgenie Discontinuation for New Customers, Introduces API Rate Limits for Standard and Enterprise Plans
- AtlassianJan 11Atlassian Opsgenie Removes Chat Support from Essentials, Standard, and Enterprise Plans
- AtlassianJan 11Atlassian Jira Democratizes AI Features by Moving Rovo Search, Chat, and Agents from Premium to Standard Tier
- AtlassianJan 11Atlassian Jira Implements Price Increases for Standard and Premium Plans Amid Major Feature Overhaul and User Limit Expansions
- AtlassianJan 11Atlassian Jira Renames Access Add-on to Guard Standard, Maintains Functionality and Subscription Structure
Questions about this change
Did Freshservice raise prices in April 2026?
No list-price increase was recorded between Mar 30, 2026 and Apr 6, 2026. The change Pulse detected was a product change: positioning.
What changed on Freshservice's pricing page between Mar 30, 2026 and Apr 6, 2026?
ITAM positioning: Freshservice for IT teams → Freshservice IT Service Management, reworded. Pulse compared the captures it took on Mar 30, 2026 and Apr 6, 2026; the before/after table above lists each item as written on the page.
How often does Freshservice change its pricing?
Pulse recorded 0 other pricing-page changes for Freshservice in the 90 days before this one; Freshservice has been tracked since 2026-02-27.