Convertkit Introduces Enterprise Plan with Premium Features, Renames Free Plan to Newsletter, and Changes Support Level for Newsletter Plan
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of Convertkit's pricing page, Pulse recorded 4 changes: Newsletter plan (formerly Free) support level changed from '24/7 support' to 'Email support'; Free plan renamed to Newsletter; Enterprise plan introduced with custom pricing, flexible billing, and premium features including concierge onboarding, dedicated growth manager, and deliverability consultation; Advanced A/B testing added to Creator Pro plan, allowing testing of up to five different subject lines. Pulse files it as a packaging change (feature change, plan renamed, new plan, feature added) with an upward direction. Pulse's latest capture (Oct 12, 2026) lists Creator at $33 and Pro at $66.
Convertkit's previous recorded change was "Convertkit Renames Newsletter Plan to Free Plan, Enhancing Accessibility for New Users" (Q1 2025). Convertkit has been tracked since 2023-11-14.
In the same window Mailchimp, Klaviyo and Getresponse also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Newsletter · FeatureReworded24/7 supportEmail support
- — · PlanRenamedFree planNewsletter
- Enterprise · PlanAddedNo Enterprise planEnterprise plan
- Creator, Pro · FeatureAddedNo Advanced A/B testingAdvanced A/B testing
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Newsletter | Feature | 24/7 support | Email support | Reworded |
| — | Plan | Free plan | Newsletter | Renamed |
| Enterprise | Plan | No Enterprise plan | Enterprise plan | Added |
| Creator, Pro | Feature | No Advanced A/B testing | Advanced A/B testing | Added |
Values as written on Convertkit's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Convertkit's pricing page (convertkit.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked on the page, where "24/7 support" becomes "Email support".
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Convertkit, the last 90 days
Full history- Apr 3, 2026improvedConvertkit shifts Pro messaging to revenue analytics, reshuffles Creator tools
- Jan 11, 2026packagingConvertkit Renames Creator Pro Plan to Pro, Streamlining Offerings for Users
- Q3 2025increaseConvertkit Raises Creator Pro Annual Plan Price by 33.9% to $790, Marking Significant Pricing Changes
- Q2 2025improvedConvertkit Introduces Enterprise Plan with Premium Features, Renames Free Plan to Newsletter, and Changes Support Level for Newsletter Plan · this change
- Q1 2025packagingConvertkit Renames Newsletter Plan to Free Plan, Enhancing Accessibility for New Users
Across Marketing & Content in the same window
All Marketing & Content changes- MailchimpJan 12Mailchimp Commerce Discontinues Plus Plan, Eliminating $29/month Subscription and Transaction Fees
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
- GetresponseJan 10Getresponse Reveals MAX Pricing at $1099/mo Annually Amid Significant Discount Reductions and Price Increases
Questions about this change
Did Convertkit raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a packaging change: feature change, plan renamed, new plan, feature added.
What changed on Convertkit's pricing page between Apr 1, 2025 and Jul 6, 2025?
Newsletter feature: 24/7 support → Email support, reworded; plan: Free plan → Newsletter, renamed; Enterprise plan: No Enterprise plan → Enterprise plan, added; Creator, Pro feature: No Advanced A/B testing → Advanced A/B testing, added. Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Convertkit change its pricing?
Pulse recorded 1 other pricing-page change for Convertkit in the 90 days before this one; the previous change was "Convertkit Renames Newsletter Plan to Free Plan, Enhancing Accessibility for New Users" in Q1 2025; Convertkit has been tracked since 2023-11-14.