Convertkit Renames Newsletter Plan to Free Plan, Enhancing Accessibility for New Users
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Convertkit's pricing page, Pulse recorded one change: Newsletter plan renamed to Free plan. Pulse files it as a packaging change (plan renamed) with a neutral direction. Pulse's latest capture (Oct 12, 2026) lists Creator at $33 and Pro at $66.
Convertkit's previous recorded change was "Convertkit democratizes API Access, now available on the free Newsletter plan instead of the $25/mo Creator plan" (Q4 2024). Convertkit has been tracked since 2023-11-14.
In the same window Mailchimp, Klaviyo and Getresponse also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Newsletter · PlanRenamedNewsletter planFree plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Newsletter | Plan | Newsletter plan | Free plan | Renamed |
Values as written on Convertkit's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Convertkit's pricing page (convertkit.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where "Newsletter plan" becomes "Free plan".
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The two full-page captures with this change marked up are free with an account.
Convertkit, the last 90 days
Full history- Jan 11, 2026packagingConvertkit Renames Creator Pro Plan to Pro, Streamlining Offerings for Users
- Q3 2025increaseConvertkit Raises Creator Pro Annual Plan Price by 33.9% to $790, Marking Significant Pricing Changes
- Q2 2025improvedConvertkit Introduces Enterprise Plan with Premium Features, Renames Free Plan to Newsletter, and Changes Support Level for Newsletter Plan
- Q1 2025packagingConvertkit Renames Newsletter Plan to Free Plan, Enhancing Accessibility for New Users · this change
- Q4 2024improvedConvertkit democratizes API Access, now available on the free Newsletter plan instead of the $25/mo Creator plan
Across Marketing & Content in the same window
All Marketing & Content changes- MailchimpJan 12Mailchimp Commerce Discontinues Plus Plan, Eliminating $29/month Subscription and Transaction Fees
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
- GetresponseJan 10Getresponse Reveals MAX Pricing at $1099/mo Annually Amid Significant Discount Reductions and Price Increases
Questions about this change
Did Convertkit raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 1, 2025. The change Pulse detected was a packaging change: plan renamed.
What changed on Convertkit's pricing page between Jan 1, 2025 and Apr 1, 2025?
Newsletter plan: Newsletter plan → Free plan, renamed. Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Convertkit change its pricing?
Pulse recorded 1 other pricing-page change for Convertkit in the 90 days before this one; the previous change was "Convertkit democratizes API Access, now available on the free Newsletter plan instead of the $25/mo Creator plan" in Q4 2024; Convertkit has been tracked since 2023-11-14.