Clicksend Slashes SMS Rates Up to 2.3% and Lowers Tier Entry Barriers
What happened
Between the Mar 23, 2026 and Mar 30, 2026 captures of Clicksend's pricing page, Pulse recorded 4 changes: Minimum top-up thresholds reduced to make tier access more accessible: Growth $500→$100, Scale $3,000→$1,000, Enterprise $10,000→$2,000; SMS per-message rates decreased 1.8-2.3% across all four tiers (Boost, Growth, Scale, Enterprise) with expanded access thresholds; Credit top-up tier structure simplified from 7 to 6 tiers; removed $50, $200, $5,000, $10,000 tiers; added $1,000, $2,000, $3,000 for finer granularity in mid-tier range; Add-on and carrier pricing decreased 1.2-2.7% across MMS, dedicated numbers, shortcodes, and SMS/MMS carrier fees. Pulse files it as a pricing change (limit decrease, price decrease, package change) with a downward direction. Pulse's latest capture (Jul 6, 2026) lists Growth at $0.02 per SMS, Enterprise at $0.01 per SMS, Boost at $0.03 per SMS, Scale at $0.01 per SMS and Toll Free Number at $3.47.
Clicksend's previous recorded change was "Clicksend Introduces Tiered SMS Discounts Up to 21% Off Per Message" (Apr 4, 2026). Before that Pulse recorded "Clicksend Raises Dedicated Number and Shortcode Fees Up to 1%" (Mar 23, 2026), "Clicksend overhauls pricing to named plans with 7-21% savings tiers" (Mar 16, 2026) and "Clicksend Lowers Toll Free Number Fee to $3.52 Per Month" (Mar 10, 2026). Clicksend has been tracked since 2024-10-01.
In the same window Plivo, Twilio, Mailgun and Klaviyo also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Growth, Scale, Enterprise · Limit−80%$500$100
- Boost, Growth, Scale · PricePrice decrease
SMS per-message rates decreased 1.8-2.3% across all four tiers (Boost, Growth, Scale, Enterprise) with expanded access thresholds
- — · Packaging−14%76
- MMS · PricePrice decrease
Add-on and carrier pricing decreased 1.2-2.7% across MMS, dedicated numbers, shortcodes, and SMS/MMS carrier fees
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth, Scale, Enterprise | Limit | $500 | $100 | −80% |
| Boost, Growth, Scale | Price | SMS per-message rates decreased 1.8-2.3% across all four tiers (Boost, Growth, Scale, Enterprise) with expanded access thresholds | Price decrease | |
| — | Packaging | 7 | 6 | −14% |
| MMS | Price | Add-on and carrier pricing decreased 1.2-2.7% across MMS, dedicated numbers, shortcodes, and SMS/MMS carrier fees | Price decrease | |
Values as written on Clicksend's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Clicksend's pricing page (clicksend.com) from Mar 23, 2026 and Mar 30, 2026; the change is marked near the top of the page, where growth, scale, enterprise limit reads $500 and then $100.
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The two full-page captures with this change marked up are free with an account.
Clicksend, the last 90 days
Full history- Apr 1, 2026packagingClicksend Slashes SMS Rates Up to 2.3% and Lowers Tier Entry Barriers · this change
- Apr 4, 2026packagingClicksend Introduces Tiered SMS Discounts Up to 21% Off Per Message
- Mar 23, 2026increaseClicksend Raises Dedicated Number and Shortcode Fees Up to 1%
- Mar 16, 2026packagingClicksend overhauls pricing to named plans with 7-21% savings tiers
- Mar 10, 2026decreaseClicksend Lowers Toll Free Number Fee to $3.52 Per Month
- Feb 9, 2026increaseClicksend raises Toll Free Number fee from $3.48 to $3.51 monthly
- Week 4, 2026increaseClicksend Raises SMS Rates Across Messaging and Toll-Free Tiers
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- PlivoApr 1Plivo Slashes Voice AI Agent Pricing 78% in Major Platform Overhaul
- TwilioJan 22Twilio Task Router Pricing Soars by 140%, Now $0.06 per Task
- MailgunJan 13Mailgun Increases Scale Plan Overage Rate by 37.5% and Restructures Free Plan to 100 Emails/Day
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
Questions about this change
Did Clicksend raise prices in March 2026?
No — prices went down. Between Mar 23, 2026 and Mar 30, 2026 Clicksend's pricing page showed 2 price cuts: Boost, Growth, Scale: SMS per-message rates decreased 1.8-2.3% across all four tiers (Boost, Growth, Scale, Enterprise) with expanded access thresholds; MMS: Add-on and carrier pricing decreased 1.2-2.7% across MMS, dedicated numbers, shortcodes, and SMS/MMS carrier fees.
What changed on Clicksend's pricing page between Mar 23, 2026 and Mar 30, 2026?
Growth, Scale, Enterprise limit: $500 → $100 (−80%); SMS per-message rates decreased 1.8-2.3% across all four tiers (Boost, Growth, Scale, Enterprise) with expanded access thresholds; packaging: 7 → 6 (−14%); Add-on and carrier pricing decreased 1.2-2.7% across MMS, dedicated numbers, shortcodes, and SMS/MMS carrier fees. Pulse compared the captures it took on Mar 23, 2026 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Clicksend change its pricing?
Pulse recorded 8 other pricing-page changes for Clicksend in the 90 days before this one; the previous change was "Clicksend Introduces Tiered SMS Discounts Up to 21% Off Per Message" on Apr 4, 2026; Clicksend has been tracked since 2024-10-01.