Cake Equity's Pro plan quietly caps stakeholders at 100, then $60 each extra

Between the Aug 17, 2026 and Aug 24, 2026 captures of Cake Equity's pricing page, Pulse recorded 3 changes: Pro plan's 'Discounted rates for large cap tables' claim was replaced with a generic 'Talk to us about your cap table' CTA, dropping the explicit large-table discount messaging; Pro plan now explicitly caps included stakeholders at 100 (plus $60/additional stakeholder), a limit not disclosed anywhere on the previous custom/negotiated Pro card; Pro plan removed the 'Multi-factor authentication (2. In detail: Pro plan removed the 'Multi-factor authentication (2FA)' bullet, added 'ISO / NSO split handling', and reworded its tagline from 'Series A & B+' to 'complex cap tables' with a new 'For finance executives' badge. Pulse files it as a pricing change (threshold added, feature removed, discount removed) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Build at $83.33, Team at $229.17, 409A Valuation Add-on at $125, QSBS Add-on at $41.67 and Special purpose vehicle (SPV) Add-on at $41.67.

It lands 7 days after Cake Equity's previous change, "Cake Equity: Custom plan adds Annual/Quarterly billing option" (Aug 17, 2026). Before that Pulse recorded "Cake Equity: Plan taglines re-targeted to funding stages (Pre Seed, Series B+)" (Aug 3, 2026), "Cake Equity adds Rule 701 tracking to Pro plan, filling the equity compliance gap" (Jul 2, 2026) and "Cake Equity launches free plan for pre-team founders with cap table tools" (Jun 15, 2026). Cake Equity has been tracked since 2026-05-16.

In the same window Carta, Pulley and Ledgy also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.