Cake Equity: pricing page changed
What happened
Between the May 25, 2026 and Jun 1, 2026 captures of Cake Equity's pricing page, Pulse recorded 2 changes: Multi-factor authentication (2FA) added to the Pro plan feature list; Free plan removed: the standalone $0 'For founders pre-team' tier (up to 5 stakeholders, 'Always free') was discontinued. Free access is now folded into the paid Build and Team plans as 'First 5 stakeholders free'. Pulse files it as a packaging change (feature added, freemium change) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Build at $83.33, Team at $229.17, 409A Valuation Add-on at $125, QSBS Add-on at $41.67 and Special purpose vehicle (SPV) Add-on at $41.67.
It lands 6 days after Cake Equity's previous change, "Cake Equity doubles 409A valuations for Growth plans to 2 per year" (May 26, 2026). Cake Equity has been tracked since 2026-05-16.
In the same window Ledgy, Carta and Pulley also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro · FeatureFeature added
Multi-factor authentication (2FA) added to the Pro plan feature list.
- Team, Build · Free tierRemovedFree planNo Free plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Feature | Multi-factor authentication (2FA) added to the Pro plan feature list. | Feature added | |
| Team, Build | Free tier | Free plan | No Free plan | Removed |
Values as written on Cake Equity's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Cake Equity's pricing page (www.cakeequity.com) from May 25, 2026 and Jun 1, 2026; the change is marked around the middle of the page, where the Free plan no longer appears.
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The two full-page captures with this change marked up are free with an account.
Cake Equity, the last 90 days
Full history- Aug 3, 2026packagingCake Equity: Plan taglines re-targeted to funding stages (Pre Seed, Series B+)
- Jul 2, 2026improvedCake Equity adds Rule 701 tracking to Pro plan, filling the equity compliance gap
- Jun 15, 2026packagingCake Equity launches free plan for pre-team founders with cap table tools
- Jun 1, 2026packagingCake Equity: pricing page changed · this change
- May 26, 2026improvedCake Equity doubles 409A valuations for Growth plans to 2 per year
Across Finance & Accounting in the same window
All Finance & Accounting changes- LedgyMay 22Ledgy drops Monte Carlo valuations from Advanced add-on
- CartaApr 5Carta reveals 50-stakeholder cap on Build plan, revamps tier messaging
- PulleySep 21Pulley shutting down Dec 8, 2026 — no pricing changes with the news
- CartaJul 20Carta swaps QuickBooks for Ramp in integrations logo row
- CartaJan 20Carta Transforms Launch Plan with New Fundraising Benchmarks and Simplified Terminology
Questions about this change
Did Cake Equity raise prices in June 2026?
No list-price increase was recorded between May 25, 2026 and Jun 1, 2026. The change Pulse detected was a packaging change: feature added, freemium change.
What changed on Cake Equity's pricing page between May 25, 2026 and Jun 1, 2026?
Multi-factor authentication (2FA) added to the Pro plan feature list; Team, Build free tier: Free plan → No Free plan, removed. Pulse compared the captures it took on May 25, 2026 and Jun 1, 2026; the before/after table above lists each item as written on the page.
How often does Cake Equity change its pricing?
Pulse recorded 1 other pricing-page change for Cake Equity in the 90 days before this one; the previous change was "Cake Equity doubles 409A valuations for Growth plans to 2 per year" on May 26, 2026; Cake Equity has been tracked since 2026-05-16.