Packaging change·May 25 → Jun 1, 2026·Week 23, 2026·Finance & Accounting
Cake Equity: pricing page changed
What changed
Feature added
Multi-factor authentication (2FA) added to the Pro plan feature list.
Freemium change
Free plan removed: the standalone $0 'For founders pre-team' tier (up to 5 stakeholders, 'Always free') was discontinued. Free access is now folded into the paid Build and Team plans as 'First 5 stakeholders free'.
Before and after
May 25, 2026 vs Jun 1, 2026Pulse.
100%
Change 1 of 2 · feature added
Multi-factor authentication (2FA) added to the Pro plan feature list.
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Week 22, 2026 · Cake Equity doubles 409A valuations for Growth plans to 2 per yearCake Equity launches free plan for pre-team founders with cap table tools · Week 25, 2026
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Full history →- Week 35, 2026·packagingCake Equity's Pro plan quietly caps stakeholders at 100, then $60 each extra
- Week 34, 2026·packagingCake Equity: Custom plan adds Annual/Quarterly billing option
- Week 32, 2026·packagingCake Equity: Plan taglines re-targeted to funding stages (Pre Seed, Series B+)
- Week 27, 2026·improvedCake Equity adds Rule 701 tracking to Pro plan, filling the equity compliance gap
- Week 25, 2026·packagingCake Equity launches free plan for pre-team founders with cap table tools
