Cake Equity

Add-ons section now lists QSBS ($500/yr), SPV ($500/yr) and Stock-based compensation ($500/yr), each included in Pro; 409A add-on stays $1,500/yr.

Pro plan's 'Discounted rates for large cap tables' claim was replaced with a generic 'Talk to us about your cap table' CTA, dropping the explicit large-table discount messaging. Pro plan removed the 'Multi-factor authentication (2FA)' bullet, added 'ISO / NSO split handling', and reworded its tagline from 'Series A & B+' to 'complex cap tables' with a new 'For finance executives' badge.

Custom (Enterprise) plan card now explicitly advertises 'Annual or Quarterly Billing' as a payment cadence option; this text was absent from the plan card previously.

Plan taglines re-targeted to funding stages (Build->Pre Seed, Team->Seed & Series A, Pro->Series B+); 409A toggle clarified that Team & Pro plans already include 409A valuations.

Rule 701 tracking added to Pro plan, appearing in the Pro plan card between Form 3921 reporting and Point-in-time reporting, and as a new row in the comparison table.

New Free plan added at $0 for founders pre-team, includes 5 stakeholders and access to Build features (cap table, stock options, SAFE notes). Build remains the first paid plan at $1,000/yr.

Free plan removed: the standalone $0 'For founders pre-team' tier (up to 5 stakeholders, 'Always free') was discontinued. Free access is now folded into the paid Build and Team plans as 'First 5 stakeholders free'. Multi-factor authentication (2FA) added to the Pro plan feature list.

Board approval flow added to Build/Starter plan features; Pro plan reporting renamed from Date-based to Point-in-time reporting. Growth/Team plan 409A valuations increased from 1 included to 2 per year (worth $3,000), up from a single valuation (saving $1,500).