Cake Equity: Plan taglines re-targeted to funding stages (Pre Seed, Series B+)
What happened
Between the Jul 27, 2026 and Aug 3, 2026 captures of Cake Equity's pricing page, Pulse recorded one change: Plan taglines re-targeted to funding stages (Build->Pre Seed, Team->Seed & Series A, Pro->Series B+); 409A toggle clarified that Team & Pro plans already include 409A valuations. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Build at $83.33, Team at $229.17, 409A Valuation Add-on at $125, QSBS Add-on at $41.67 and Special purpose vehicle (SPV) Add-on at $41.67.
It lands 32 days after Cake Equity's previous change, "Cake Equity adds Rule 701 tracking to Pro plan, filling the equity compliance gap" (Jul 2, 2026). Before that Pulse recorded "Cake Equity launches free plan for pre-team founders with cap table tools" (Jun 15, 2026), "Cake Equity: Free plan removed: the standalone $0 'For founders pre-team' tier (up to 5 stakeholders, 'Always free') was…" (Jun 1, 2026) and "Cake Equity doubles 409A valuations for Growth plans to 2 per year" (May 26, 2026). Cake Equity has been tracked since 2026-05-16.
In the same window Carta, Ledgy and Pulley also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Build, Team, Pro · PositioningPositioning
Plan taglines re-targeted to funding stages (Build->Pre Seed, Team->Seed & Series A, Pro->Series B+); 409A toggle clarified that Team & Pro plans already include 409A valuations.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Build, Team, Pro | Positioning | Plan taglines re-targeted to funding stages (Build->Pre Seed, Team->Seed & Series A, Pro->Series B+); 409A toggle clarified that Team & Pro plans already include 409A valuations. | Positioning | |
Values as written on Cake Equity's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Cake Equity's pricing page (www.cakeequity.com) from Jul 27, 2026 and Aug 3, 2026; the change is marked near the top of the page.
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Cake Equity, the last 90 days
Full history- Oct 19, 2026packagingCake Equity adds QSBS, SPV and stock comp add-ons at $500/yr each
- Aug 24, 2026packagingCake Equity's Pro plan quietly caps stakeholders at 100, then $60 each extra
- Aug 17, 2026packagingCake Equity: Custom plan adds Annual/Quarterly billing option
- Aug 3, 2026packagingCake Equity: Plan taglines re-targeted to funding stages (Pre Seed, Series B+) · this change
- Jul 2, 2026improvedCake Equity adds Rule 701 tracking to Pro plan, filling the equity compliance gap
- Jun 15, 2026packagingCake Equity launches free plan for pre-team founders with cap table tools
- Jun 1, 2026packagingCake Equity: Free plan removed: the standalone $0 'For founders pre-team' tier (up to 5 stakeholders, 'Always free') was…
- May 26, 2026improvedCake Equity doubles 409A valuations for Growth plans to 2 per year
Across Finance & Accounting in the same window
All Finance & Accounting changes- CartaJul 20Carta swaps QuickBooks for Ramp in integrations logo row
- LedgyMay 22Ledgy drops Monte Carlo valuations from Advanced add-on
- PulleySep 21Pulley shutting down Dec 8, 2026 — no pricing changes with the news
- CartaApr 5Carta reveals 50-stakeholder cap on Build plan, revamps tier messaging
- CartaJan 20Carta Transforms Launch Plan with New Fundraising Benchmarks and Simplified Terminology
Questions about this change
Did Cake Equity raise prices in August 2026?
No list-price increase was recorded between Jul 27, 2026 and Aug 3, 2026. The change Pulse detected was a product change: positioning.
What changed on Cake Equity's pricing page between Jul 27, 2026 and Aug 3, 2026?
Plan taglines re-targeted to funding stages (Build->Pre Seed, Team->Seed & Series A, Pro->Series B+); 409A toggle clarified that Team & Pro plans already include 409A valuations. Pulse compared the captures it took on Jul 27, 2026 and Aug 3, 2026; the before/after table above lists each item as written on the page.
How often does Cake Equity change its pricing?
Pulse recorded 4 other pricing-page changes for Cake Equity in the 90 days before this one; the previous change was "Cake Equity adds Rule 701 tracking to Pro plan, filling the equity compliance gap" on Jul 2, 2026; Cake Equity has been tracked since 2026-05-16.