Cake Equity: Custom plan adds Annual/Quarterly billing option
What happened
Between the Aug 10, 2026 and Aug 17, 2026 captures of Cake Equity's pricing page, Pulse recorded one change: Custom (Enterprise) plan card now explicitly shows Annual or Quarterly Billing as a payment cadence option, previously not displayed. In detail: Custom (Enterprise) plan card now explicitly advertises 'Annual or Quarterly Billing' as a payment cadence option; this text was absent from the plan card previously. Pulse files it as a packaging change (metric change) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Build at $83.33, Team at $229.17, 409A Valuation Add-on at $125, QSBS Add-on at $41.67 and Special purpose vehicle (SPV) Add-on at $41.67.
It lands 14 days after Cake Equity's previous change, "Cake Equity: Plan taglines re-targeted to funding stages (Pre Seed, Series B+)" (Aug 3, 2026). Before that Pulse recorded "Cake Equity adds Rule 701 tracking to Pro plan, filling the equity compliance gap" (Jul 2, 2026), "Cake Equity launches free plan for pre-team founders with cap table tools" (Jun 15, 2026) and "Cake Equity: Free plan removed: the standalone $0 'For founders pre-team' tier (up to 5 stakeholders, 'Always free') was…" (Jun 1, 2026). Cake Equity has been tracked since 2026-05-16.
In the same window Carta, Ledgy and Pulley also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Pricing modelMetric change
Custom (Enterprise) plan card now explicitly advertises 'Annual or Quarterly Billing' as a payment cadence option; this text was absent from the plan card previously.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Pricing model | Custom (Enterprise) plan card now explicitly advertises 'Annual or Quarterly Billing' as a payment cadence option; this text was absent from the plan card previously. | Metric change | |
Values as written on Cake Equity's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Cake Equity's pricing page (www.cakeequity.com) from Aug 10, 2026 and Aug 17, 2026; the change is marked near the top of the page.
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Cake Equity, the last 90 days
Full history- Oct 19, 2026packagingCake Equity adds QSBS, SPV and stock comp add-ons at $500/yr each
- Aug 24, 2026packagingCake Equity's Pro plan quietly caps stakeholders at 100, then $60 each extra
- Aug 17, 2026packagingCake Equity: Custom plan adds Annual/Quarterly billing option · this change
- Aug 3, 2026packagingCake Equity: Plan taglines re-targeted to funding stages (Pre Seed, Series B+)
- Jul 2, 2026improvedCake Equity adds Rule 701 tracking to Pro plan, filling the equity compliance gap
- Jun 15, 2026packagingCake Equity launches free plan for pre-team founders with cap table tools
- Jun 1, 2026packagingCake Equity: Free plan removed: the standalone $0 'For founders pre-team' tier (up to 5 stakeholders, 'Always free') was…
- May 26, 2026improvedCake Equity doubles 409A valuations for Growth plans to 2 per year
Across Finance & Accounting in the same window
All Finance & Accounting changes- CartaJul 20Carta swaps QuickBooks for Ramp in integrations logo row
- LedgyMay 22Ledgy drops Monte Carlo valuations from Advanced add-on
- PulleySep 21Pulley shutting down Dec 8, 2026 — no pricing changes with the news
- CartaApr 5Carta reveals 50-stakeholder cap on Build plan, revamps tier messaging
- CartaJan 20Carta Transforms Launch Plan with New Fundraising Benchmarks and Simplified Terminology
Questions about this change
Did Cake Equity raise prices in August 2026?
No list-price increase was recorded between Aug 10, 2026 and Aug 17, 2026. The change Pulse detected was a packaging change: metric change.
What changed on Cake Equity's pricing page between Aug 10, 2026 and Aug 17, 2026?
Custom (Enterprise) plan card now explicitly advertises 'Annual or Quarterly Billing' as a payment cadence option; this text was absent from the plan card previously. Pulse compared the captures it took on Aug 10, 2026 and Aug 17, 2026; the before/after table above lists each item as written on the page.
How often does Cake Equity change its pricing?
Pulse recorded 5 other pricing-page changes for Cake Equity in the 90 days before this one; the previous change was "Cake Equity: Plan taglines re-targeted to funding stages (Pre Seed, Series B+)" on Aug 3, 2026; Cake Equity has been tracked since 2026-05-16.