Cake Equity doubles 409A valuations for Growth plans to 2 per year
What happened
Between the May 18, 2026 and May 25, 2026 captures of Cake Equity's pricing page, Pulse recorded 2 changes: Board approval flow added to Build/Starter plan features; Pro plan reporting renamed from Date-based to Point-in-time reporting; Growth/Team plan 409A valuations increased from 1 included to 2 per year (worth $3,000), up from a single valuation (saving $1,500). Pulse files it as a packaging change (feature added, limit increase) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Build at $83.33, Team at $229.17, 409A Valuation Add-on at $125, QSBS Add-on at $41.67 and Special purpose vehicle (SPV) Add-on at $41.67.
This is the first pricing-page change Pulse has recorded for Cake Equity. Cake Equity has been tracked since 2026-05-16.
In the same window Ledgy, Carta and Pulley also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Build, Pro · FeatureChangedDate-basedPoint-in-time reporting
- Team · LimitChanged1 included2 per year
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Build, Pro | Feature | Date-based | Point-in-time reporting | Changed |
| Team | Limit | 1 included | 2 per year | Changed |
Values as written on Cake Equity's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Cake Equity's pricing page (www.cakeequity.com) from May 18, 2026 and May 25, 2026; the change is marked around the middle of the page, where "Date-based" becomes "Point-in-time reporting".
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The two full-page captures with this change marked up are free with an account.
Cake Equity, pricing history
Full history- Jul 2, 2026improvedCake Equity adds Rule 701 tracking to Pro plan, filling the equity compliance gap
- Jun 15, 2026packagingCake Equity launches free plan for pre-team founders with cap table tools
- Jun 1, 2026packagingCake Equity: Free plan removed: the standalone $0 'For founders pre-team' tier (up to 5 stakeholders, 'Always free') was…
- May 26, 2026improvedCake Equity doubles 409A valuations for Growth plans to 2 per year · this change
Across Finance & Accounting in the same window
All Finance & Accounting changes- LedgyMay 22Ledgy drops Monte Carlo valuations from Advanced add-on
- CartaApr 5Carta reveals 50-stakeholder cap on Build plan, revamps tier messaging
- PulleySep 21Pulley shutting down Dec 8, 2026 — no pricing changes with the news
- CartaJul 20Carta swaps QuickBooks for Ramp in integrations logo row
- CartaJan 20Carta Transforms Launch Plan with New Fundraising Benchmarks and Simplified Terminology
Questions about this change
Did Cake Equity raise prices in May 2026?
No list-price increase was recorded between May 18, 2026 and May 25, 2026. The change Pulse detected was a packaging change: feature added, limit increase.
What changed on Cake Equity's pricing page between May 18, 2026 and May 25, 2026?
Build, Pro feature: Date-based → Point-in-time reporting, changed; Team limit: 1 included → 2 per year, changed. Pulse compared the captures it took on May 18, 2026 and May 25, 2026; the before/after table above lists each item as written on the page.
How often does Cake Equity change its pricing?
Pulse recorded 0 other pricing-page changes for Cake Equity in the 90 days before this one; Cake Equity has been tracked since 2026-05-16.