Carta Transforms Launch Plan with New Fundraising Benchmarks and Simplified Terminology
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Carta's pricing page, Pulse recorded 4 changes: Deal Closings added to Additional Products section; Grow plan: '83(b) electronic filing' terminology simplified to '83(b) form'; Launch plan: 'SAFE modeling' replaced with 'Fundraising benchmarks'; Launch plan: 'Automated onboarding' replaced with 'SAFE financings'. Pulse files it as a product change (feature added, feature change) with an upward direction.
Carta's previous recorded change was "Carta Simplifies SAFE Modeling and Launches Total Compensation as Standalone Product for Non-Carta Customers" (Q3 2024). Carta has been tracked since 2023-12-04.
In the same window Stripe, Pulley and Gusto also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAddedNo Deal ClosingsDeal Closings
- Grow · FeatureFeature change
Grow plan: '83(b) electronic filing' terminology simplified to '83(b) form'
- Launch · FeatureFeature change
Launch plan: 'SAFE modeling' replaced with 'Fundraising benchmarks'
- Launch · FeatureFeature change
Launch plan: 'Automated onboarding' replaced with 'SAFE financings'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | No Deal Closings | Deal Closings | Added |
| Grow | Feature | Grow plan: '83(b) electronic filing' terminology simplified to '83(b) form' | Feature change | |
| Launch | Feature | Launch plan: 'SAFE modeling' replaced with 'Fundraising benchmarks' | Feature change | |
| Launch | Feature | Launch plan: 'Automated onboarding' replaced with 'SAFE financings' | Feature change | |
Values as written on Carta's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Carta's pricing page (carta.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where Deal Closings now appears.
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Carta, the last 90 days
Full history- Jul 20, 2026improvedCarta swaps QuickBooks for Ramp in integrations logo row
- Q4 2025improvedCarta Announces Major Change: Total Compensation Now Sold Separately, No Longer Available as Add-On to Existing Plans
- Week 1, 2026improvedCarta reveals 50-stakeholder cap on Build plan, revamps tier messaging
- Q4 2024improvedCarta Transforms Launch Plan with New Fundraising Benchmarks and Simplified Terminology · this change
- Q3 2024improvedCarta Simplifies SAFE Modeling and Launches Total Compensation as Standalone Product for Non-Carta Customers
Across Finance & Accounting in the same window
All Finance & Accounting changes- StripeJan 12Stripe Simplifies Climate Orders Pricing to Single 3% Rate, Removes Climate Commitments Add-On
- PulleyJan 12Pulley Introduces New Liquidity Solutions and Custom Reporting Features in Scale Plan Amid Major Plan Renaming
- GustoJan 10Gusto Eliminates Monthly Fee for Global Contractor Payments, Enhancing Value for International Contractor Services
Questions about this change
Did Carta raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a product change: feature added, feature change.
What changed on Carta's pricing page between Oct 1, 2024 and Jan 1, 2025?
Feature: No Deal Closings → Deal Closings, added; Grow plan: '83(b) electronic filing' terminology simplified to '83(b) form'; Launch plan: 'SAFE modeling' replaced with 'Fundraising benchmarks'; Launch plan: 'Automated onboarding' replaced with 'SAFE financings'. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Carta change its pricing?
Pulse recorded 1 other pricing-page change for Carta in the 90 days before this one; the previous change was "Carta Simplifies SAFE Modeling and Launches Total Compensation as Standalone Product for Non-Carta Customers" in Q3 2024; Carta has been tracked since 2023-12-04.