ApprovalMax hides plan prices, adds Approval Intelligence AI agents
What happened
Between the Oct 12, 2026 and Oct 19, 2026 captures of ApprovalMax's pricing page, Pulse recorded 2 changes: Standard ($49.50/mo), Advanced ($79.20/mo) and Premium ($111.00/mo) monthly prices removed from the pricing cards, replaced by 'Start a free trial' CTAs only. New 'Approval Intelligence' category added with Approval Agent (flags supplier-history discrepancies before approval, Advanced/Premium) and Search Agent (natural language search, all plans). In detail: New 'Approval Intelligence' category added to the feature comparison table, introducing 'Approval Agent' (checks bills against supplier history and flags discrepancies before approval, Advanced/Premium) and 'Search Agent' (natural language search, all plans); Standard ($49.50/mo), Advanced ($79.20/mo) and Premium ($111.00/mo) per-organisation monthly prices removed from the pricing cards; only plan names and 'Start a free trial' CTAs remain visible. Pulse files it as a pricing change (feature added, price hidden) with an upward direction. Pulse's latest capture (Nov 2, 2026) lists ApprovalMax Capture at $13.20, ApprovalMax Pay at GBP 24.20 and Training Package at $2,100 per use.
It lands the same day as ApprovalMax's previous change, "ApprovalMax adds AI-powered Approval Agent and Search Agent to plans" (Oct 19, 2026). Before that Pulse recorded "ApprovalMax: Advanced $79.17→$79.20 and Premium $110.92→$111.00 per month" (Oct 12, 2026). ApprovalMax has been tracked since 2026-07-07.
In the same window Ramp, Paychex, Coupa and Expensify also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Advanced, Premium · FeatureAdded
BeforeNot listed
After'Approval Intelligence' category
- Standard, Advanced, Premium · Price visibilityHiddenPrice listedPrice hidden
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Advanced, Premium | Feature | Not listed | 'Approval Intelligence' category | Added |
| Standard, Advanced, Premium | Price visibility | Price listed | Price hidden | Hidden |
Values as written on ApprovalMax's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of ApprovalMax's pricing page (approvalmax.com) from Oct 12, 2026 and Oct 19, 2026; the change is marked near the top of the page, where 'Approval Intelligence' category now appears.
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The two full-page captures with this change marked up are free with an account.
ApprovalMax, the last 90 days
Full history- Nov 2, 2026improvedApprovalMax adds U.S. payments: pay bills in 35 currencies via ACH
- Oct 19, 2026packagingApprovalMax hides plan prices, adds Approval Intelligence AI agents · this change
- Oct 19, 2026improvedApprovalMax adds AI-powered Approval Agent and Search Agent to plans
- Oct 12, 2026increaseApprovalMax: Advanced $79.17→$79.20 and Premium $110.92→$111.00 per month
Across Finance & Accounting in the same window
All Finance & Accounting changes- RampOct 19Ramp renames Treasury to Banking, calls business account checking
- PaychexOct 19Paychex offers 6 months free, no payments until April 2027, through Oct. 31
- CoupaSep 28Coupa drops QuickBooks & NetSuite integration from Advanced plan
- ExpensifyAug 24Expensify launches free Submit plan with 25 monthly SmartScans per user
Questions about this change
Did ApprovalMax raise prices in October 2026?
No list-price increase was recorded between Oct 12, 2026 and Oct 19, 2026. The change Pulse detected was a pricing change: feature added, price hidden.
What changed on ApprovalMax's pricing page between Oct 12, 2026 and Oct 19, 2026?
Advanced, Premium feature: Not listed → 'Approval Intelligence' category, added; Standard, Advanced, Premium price visibility: Price listed → Price hidden, hidden. Pulse compared the captures it took on Oct 12, 2026 and Oct 19, 2026; the before/after table above lists each item as written on the page.
How often does ApprovalMax change its pricing?
Pulse recorded 2 other pricing-page changes for ApprovalMax in the 90 days before this one; the previous change was "ApprovalMax adds AI-powered Approval Agent and Search Agent to plans" on Oct 19, 2026; ApprovalMax has been tracked since 2026-07-07.