Applitools pulls AI functional testing from Starter, adds Visual AI MCP server
What happened
Between the Sep 14, 2026 and Sep 21, 2026 captures of Applitools's pricing page, Pulse recorded one change: Starter plan dropped 'AI-driven functional testing' (now exclusive to Professional+) but gained a new 'Visual AI MCP server' feature; Professional's 'Embedded Interactive Browser' capability was removed entirely. Pulse files it as a product change (feature change) with a neutral direction. The current page lists Starter at $667.
It lands the same day as Applitools's previous change, "Applitools Platformpricing swaps AI functional testing for Visual AI MCP server" (Sep 21, 2026). Before that Pulse recorded "Applitools: Starter plan usage quota unit renamed from 'snapshots' to 'checkpoints' for both component and page limits;…" (Aug 31, 2026), "Applitools: pricing tiers renamed, metric overhauled, Starter price revealed at $667/mo" (Aug 24, 2026) and "Applitools Platformpricing overhauls tiers, reveals $667 Starter price" (Aug 24, 2026). Applitools has been tracked since 2026-05-04.
In the same window Cypress.io, Lambdatest and SmartBear also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, Professional · FeatureRemoved
BeforeProfessional's 'Embedded Interactive Browser' capability
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Professional | Feature | Professional's 'Embedded Interactive Browser' capability | Not listed | Removed |
Values as written on Applitools's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Applitools's pricing page (applitools.com) from Sep 14, 2026 and Sep 21, 2026; the change is marked around the middle of the page, where the Professional's 'Embedded Interactive Browser' capability no longer appears.
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Applitools, the last 90 days
Full history- Sep 21, 2026improvedApplitools pulls AI functional testing from Starter, adds Visual AI MCP server · this change
- Sep 21, 2026packagingApplitools Platformpricing swaps AI functional testing for Visual AI MCP server
- Aug 31, 2026packagingApplitools: Starter plan usage quota unit renamed from 'snapshots' to 'checkpoints' for both component and page limits;…
- Aug 24, 2026packagingApplitools: pricing tiers renamed, metric overhauled, Starter price revealed at $667/mo
- Aug 24, 2026packagingApplitools Platformpricing overhauls tiers, reveals $667 Starter price
Across Software Development & Testing in the same window
All Software Development & Testing changesQuestions about this change
Did Applitools raise prices in September 2026?
No list-price increase was recorded between Sep 14, 2026 and Sep 21, 2026. The change Pulse detected was a product change: feature change.
What changed on Applitools's pricing page between Sep 14, 2026 and Sep 21, 2026?
Starter, Professional feature: Professional's 'Embedded Interactive Browser' capability → Not listed, removed. Pulse compared the captures it took on Sep 14, 2026 and Sep 21, 2026; the before/after table above lists each item as written on the page.
How often does Applitools change its pricing?
Pulse recorded 4 other pricing-page changes for Applitools in the 90 days before this one; the previous change was "Applitools Platformpricing swaps AI functional testing for Visual AI MCP server" on Sep 21, 2026; Applitools has been tracked since 2026-05-04.