Applitools Platformpricing overhauls tiers, reveals $667 Starter price
What happened
Between the Aug 17, 2026 and Aug 24, 2026 captures of Applitools's pricing page, Pulse recorded 2 changes: Pricing overhauled: Public Cloud renamed Professional, Dedicated Cloud renamed Enterprise; metric changed Test Units to page/component snapshots; Starter price revealed at $667/mo (was Contact us); Feature lists rewritten: Starter swaps in Visual AI, Storybook, Figma, CI/CD, RCA, Contrast a11y testing; Professional adds NLP authoring, codeless API testing, training sessions. Pulse files it as a packaging change (package change, feature change) with a neutral direction. Pulse's latest capture (Sep 21, 2026) lists Starter at $667.
This is the first pricing-page change Pulse has recorded for Applitools. Applitools has been tracked since 2026-05-04.
In the same window Lambdatest, Cypress.io and SmartBear also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Professional, Enterprise, Starter · PackagingPackage change
Pricing overhauled: Public Cloud renamed Professional, Dedicated Cloud renamed Enterprise; metric changed Test Units to page/component snapshots; Starter price revealed at $667/mo (was Contact us).
- Starter, Professional · FeatureAddedNo NLP authoringNLP authoring
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional, Enterprise, Starter | Packaging | — | $667/mo | Package change |
| Starter, Professional | Feature | No NLP authoring | NLP authoring | Added |
Values as written on Applitools's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Applitools's pricing page (applitools.com) from Aug 17, 2026 and Aug 24, 2026; the change is marked near the top of the page, where NLP authoring now appears.
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Applitools, pricing history
Full history- Sep 21, 2026packagingApplitools Platformpricing swaps AI functional testing for Visual AI MCP server
- Aug 24, 2026packagingApplitools Platformpricing overhauls tiers, reveals $667 Starter price · this change
Across Software Development & Testing in the same window
All Software Development & Testing changesQuestions about this change
Did Applitools raise prices in August 2026?
No list-price increase was recorded between Aug 17, 2026 and Aug 24, 2026. The change Pulse detected was a packaging change: package change, feature change.
What changed on Applitools's pricing page between Aug 17, 2026 and Aug 24, 2026?
Pricing overhauled: Public Cloud renamed Professional, Dedicated Cloud renamed Enterprise; metric changed Test Units to page/component snapshots; Starter price revealed at $667/mo (was Contact us); Starter, Professional feature: No NLP authoring → NLP authoring, added. Pulse compared the captures it took on Aug 17, 2026 and Aug 24, 2026; the before/after table above lists each item as written on the page.
How often does Applitools change its pricing?
Pulse recorded 0 other pricing-page changes for Applitools in the 90 days before this one; Applitools has been tracked since 2026-05-04.