SmartBear strips all listed prices, hides 16 products behind Buy Now only
What happened
Between the Mar 30, 2026 and Jun 29, 2026 captures of SmartBear's pricing page, Pulse recorded one change: Starting prices (e.g. TestComplete €1,919, ReadyAPI €1,080, BugSnag Free) were removed site-wide from all 16 store products and 2 add-ons; the page now shows no price at all, only Buy now/Add to Cart. Pulse files it as a pricing change (price hidden) with a downward direction. The current page lists Swagger Studio Individual at $19, BugSnag Select at $20, Swagger Studio Team at $29, BugSnag Preferred at $33 and BitBar Live Testing at $46.
It lands 12 days after SmartBear's previous change, "SmartBear: starting prices rise across TestComplete, ReadyAPI, Swagger Studio and more" (Jun 22, 2026). SmartBear has been tracked since 2026-02-19.
In the same window Atlassian, Katalon, JetBrains and BrowserStack also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- BugSnag Free · Price visibilityRemovedsite-wideNo site-wide
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| BugSnag Free | Price visibility | site-wide | No site-wide | Removed |
Values as written on SmartBear's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of SmartBear's pricing page (smartbear.com) from Mar 30, 2026 and Jun 29, 2026; the change is marked near the top of the page, where the site-wide no longer appears.
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The two full-page captures with this change marked up are free with an account.
SmartBear, the last 90 days
Full history- Jul 4, 2026packagingSmartBear strips all listed prices, hides 16 products behind Buy Now only · this change
- Jun 22, 2026packagingSmartBear: starting prices rise across TestComplete, ReadyAPI, Swagger Studio and more
Across Software Development & Testing in the same window
All Software Development & Testing changes- AtlassianJul 3Confluence: User limit per site raised to 250,000 (from 150,000)
- KatalonJul 3Katalon: New $2,000→$1,000/seat/year limited annual offer
- JetBrainsJun 1JetBrains trims All Products Pack by one IDE in bundle shakeup
- BrowserStackMay 12BrowserStack App renames Freelancer Plan section to Other Plans
Questions about this change
Did SmartBear raise prices in June 2026?
No list-price increase was recorded between Mar 30, 2026 and Jun 29, 2026. The change Pulse detected was a pricing change: price hidden.
What changed on SmartBear's pricing page between Mar 30, 2026 and Jun 29, 2026?
BugSnag Free price visibility: site-wide → No site-wide, removed. Pulse compared the captures it took on Mar 30, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does SmartBear change its pricing?
Pulse recorded 1 other pricing-page change for SmartBear in the 90 days before this one; the previous change was "SmartBear: starting prices rise across TestComplete, ReadyAPI, Swagger Studio and more" on Jun 22, 2026; SmartBear has been tracked since 2026-02-19.