Applitools Platformpricing swaps AI functional testing for Visual AI MCP server
What happened
Between the Sep 14, 2026 and Sep 21, 2026 captures of Applitools's pricing page, Pulse recorded 2 changes: Starter plan's Includes list dropped 'AI-driven functional testing' and added 'Visual AI MCP server' in its place; the other seven Starter bullets are unchanged; Professional plan's included feature list dropped 'Embedded Interactive Browser', which previously sat between NLP-based test authoring and Codeless API Testing. Pulse files it as a product change (feature removed, feature change) with a downward direction. The current page lists Starter at $667.
It lands 28 days after Applitools's previous change, "Applitools Platformpricing overhauls tiers, reveals $667 Starter price" (Aug 24, 2026). Applitools has been tracked since 2026-05-04.
In the same window Cypress.io, Lambdatest and SmartBear also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Professional · FeatureRemoved
Before'Embedded Interactive Browser'
AfterNo 'Embedded Interactive Browser'
- Starter · FeatureRemoved
Before'AI-driven functional testing' and added 'Visual AI MCP server'
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional | Feature | 'Embedded Interactive Browser' | No 'Embedded Interactive Browser' | Removed |
| Starter | Feature | 'AI-driven functional testing' and added 'Visual AI MCP server' | Not listed | Removed |
Values as written on Applitools's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Applitools's pricing page (applitools.com) from Sep 14, 2026 and Sep 21, 2026; the change is marked around the middle of the page, where the 'Embedded Interactive Browser' no longer appears.
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Applitools, the last 90 days
Full history- Sep 21, 2026packagingApplitools Platformpricing swaps AI functional testing for Visual AI MCP server · this change
- Aug 24, 2026packagingApplitools Platformpricing overhauls tiers, reveals $667 Starter price
Across Software Development & Testing in the same window
All Software Development & Testing changesQuestions about this change
Did Applitools raise prices in September 2026?
No list-price increase was recorded between Sep 14, 2026 and Sep 21, 2026. The change Pulse detected was a product change: feature removed, feature change.
What changed on Applitools's pricing page between Sep 14, 2026 and Sep 21, 2026?
Professional feature: 'Embedded Interactive Browser' → No 'Embedded Interactive Browser', removed; Starter feature: 'AI-driven functional testing' and added 'Visual AI MCP server' → Not listed, removed. Pulse compared the captures it took on Sep 14, 2026 and Sep 21, 2026; the before/after table above lists each item as written on the page.
How often does Applitools change its pricing?
Pulse recorded 1 other pricing-page change for Applitools in the 90 days before this one; the previous change was "Applitools Platformpricing overhauls tiers, reveals $667 Starter price" on Aug 24, 2026; Applitools has been tracked since 2026-05-04.