Applitools: pricing tiers renamed, metric overhauled, Starter price revealed at $667/mo
What happened
Between the Aug 17, 2026 and Aug 24, 2026 captures of Applitools's pricing page, Pulse recorded one change: Public Cloud → Professional, Dedicated Cloud → Enterprise; metric changed from Test Units to active pages/component snapshots; Starter price revealed at $667/mo (was Custom/Contact us). In detail: Restructured: Public Cloud renamed Professional, Dedicated Cloud renamed Enterprise; metric changed from Test Units to active pages/component snapshots; Starter price revealed at $667/mo (was Custom). Pulse files it as a packaging change (package change) with a neutral direction. Pulse's latest capture (Sep 21, 2026) lists Starter at $667.
It lands the same day as Applitools's previous change, "Applitools Platformpricing overhauls tiers, reveals $667 Starter price" (Aug 24, 2026). Applitools has been tracked since 2026-05-04.
In the same window Lambdatest, Cypress.io and SmartBear also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Professional, Enterprise, Starter · PackagingChanged
BeforeTest Units
Afteractive pages/component snapshots
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional, Enterprise, Starter | Packaging | Test Units | active pages/component snapshots | Changed |
Values as written on Applitools's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Applitools's pricing page (applitools.com) from Aug 17, 2026 and Aug 24, 2026; the change is marked near the top of the page, where "Test Units" becomes "active pages/component snapshots".
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The two full-page captures with this change marked up are free with an account.
Applitools, the last 90 days
Full history- Sep 21, 2026improvedApplitools pulls AI functional testing from Starter, adds Visual AI MCP server
- Sep 21, 2026packagingApplitools Platformpricing swaps AI functional testing for Visual AI MCP server
- Aug 31, 2026packagingApplitools: Starter plan usage quota unit renamed from 'snapshots' to 'checkpoints' for both component and page limits;…
- Aug 24, 2026packagingApplitools: pricing tiers renamed, metric overhauled, Starter price revealed at $667/mo · this change
- Aug 24, 2026packagingApplitools Platformpricing overhauls tiers, reveals $667 Starter price
Across Software Development & Testing in the same window
All Software Development & Testing changesQuestions about this change
Did Applitools raise prices in August 2026?
No list-price increase was recorded between Aug 17, 2026 and Aug 24, 2026. The change Pulse detected was a packaging change: package change.
What changed on Applitools's pricing page between Aug 17, 2026 and Aug 24, 2026?
Professional, Enterprise, Starter packaging: Test Units → active pages/component snapshots, changed. Pulse compared the captures it took on Aug 17, 2026 and Aug 24, 2026; the before/after table above lists each item as written on the page.
How often does Applitools change its pricing?
Pulse recorded 1 other pricing-page change for Applitools in the 90 days before this one; the previous change was "Applitools Platformpricing overhauls tiers, reveals $667 Starter price" on Aug 24, 2026; Applitools has been tracked since 2026-05-04.