Applitools: Starter plan usage quota unit renamed from 'snapshots' to 'checkpoints' for both component and page limits;…
What happened
Between the Aug 24, 2026 and Aug 31, 2026 captures of Applitools's pricing page, Pulse recorded one change: Starter plan usage quota unit renamed from 'snapshots' to 'checkpoints' for both component and page limits; the numeric caps (100,000 components / 1,000 pages) and the $667/mo price are unchanged. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Sep 21, 2026) lists Starter at $667.
It lands 7 days after Applitools's previous change, "Applitools: pricing tiers renamed, metric overhauled, Starter price revealed at $667/mo" (Aug 24, 2026). Before that Pulse recorded "Applitools Platformpricing overhauls tiers, reveals $667 Starter price" (Aug 24, 2026). Applitools has been tracked since 2026-05-04.
In the same window Lambdatest, Cypress.io and SmartBear also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · PositioningRewordedsnapshotscheckpoints
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Positioning | snapshots | checkpoints | Reworded |
Values as written on Applitools's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Applitools's pricing page (applitools.com) from Aug 24, 2026 and Aug 31, 2026; the change is marked near the top of the page, where "snapshots" becomes "checkpoints".
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The two full-page captures with this change marked up are free with an account.
Applitools, the last 90 days
Full history- Sep 21, 2026improvedApplitools pulls AI functional testing from Starter, adds Visual AI MCP server
- Sep 21, 2026packagingApplitools Platformpricing swaps AI functional testing for Visual AI MCP server
- Aug 31, 2026packagingApplitools: Starter plan usage quota unit renamed from 'snapshots' to 'checkpoints' for both component and page limits;… · this change
- Aug 24, 2026packagingApplitools: pricing tiers renamed, metric overhauled, Starter price revealed at $667/mo
- Aug 24, 2026packagingApplitools Platformpricing overhauls tiers, reveals $667 Starter price
Across Software Development & Testing in the same window
All Software Development & Testing changesQuestions about this change
Did Applitools raise prices in August 2026?
No list-price increase was recorded between Aug 24, 2026 and Aug 31, 2026. The change Pulse detected was a product change: positioning.
What changed on Applitools's pricing page between Aug 24, 2026 and Aug 31, 2026?
Starter positioning: snapshots → checkpoints, reworded. Pulse compared the captures it took on Aug 24, 2026 and Aug 31, 2026; the before/after table above lists each item as written on the page.
How often does Applitools change its pricing?
Pulse recorded 2 other pricing-page changes for Applitools in the 90 days before this one; the previous change was "Applitools: pricing tiers renamed, metric overhauled, Starter price revealed at $667/mo" on Aug 24, 2026; Applitools has been tracked since 2026-05-04.