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Applitools

Software Development & Testing applitools.com

Product

San Mateo, California-based visual UI testing software company founded 2018. Private. Operates in software test automation and quality assurance. Serves QA engineers and developers with Visual AI-powered cross-browser testing platforms and SDKs.

Entry price

$667

Starter · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Wk 39 '26

Pricing model

Subscription

No free tier

Pricing Change History

5 changes

20265 changes

Sep 21, 2026

Improvement

Weekly

Applitools pulls AI functional testing from Starter, adds Visual AI MCP server

Starter plan dropped 'AI-driven functional testing' (now exclusive to Professional+) but gained a new 'Visual AI MCP server' feature; Professional's 'Embedded Interactive Browser' capability was removed entirely.

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Sep 21, 2026

Packaging

Weekly

Applitools Platformpricing swaps AI functional testing for Visual AI MCP server

Professional plan's included feature list dropped 'Embedded Interactive Browser', which previously sat between NLP-based test authoring and Codeless API Testing. Starter plan's Includes list dropped 'AI-driven functional testing' and added 'Visual AI MCP server' in its place; the other seven Starter bullets are unchanged.

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Aug 31, 2026

Packaging

Weekly

Applitools: Starter plan usage quota unit renamed from 'snapshots' to 'checkpoints' for both component and page limits;…

Starter plan usage quota unit renamed from 'snapshots' to 'checkpoints' for both component and page limits; the numeric caps (100,000 components / 1,000 pages) and the $667/mo price are unchanged.

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Aug 24, 2026

Packaging

Weekly

Applitools: pricing tiers renamed, metric overhauled, Starter price revealed at $667/mo

Restructured: Public Cloud renamed Professional, Dedicated Cloud renamed Enterprise; metric changed from Test Units to active pages/component snapshots; Starter price revealed at $667/mo (was Custom)

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Aug 24, 2026

Packaging

Weekly

Applitools Platformpricing overhauls tiers, reveals $667 Starter price

Pricing overhauled: Public Cloud renamed Professional, Dedicated Cloud renamed Enterprise; metric changed Test Units to page/component snapshots; Starter price revealed at $667/mo (was Contact us). Feature lists rewritten: Starter swaps in Visual AI, Storybook, Figma, CI/CD, RCA, Contrast a11y testing; Professional adds NLP authoring, codeless API testing, training sessions.

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