San Mateo, California-based visual UI testing software company founded 2018. Private. Operates in software test automation and quality assurance. Serves QA engineers and developers with Visual AI-powered cross-browser testing platforms and SDKs.
Pricing Change History
5 changesStarter plan dropped 'AI-driven functional testing' (now exclusive to Professional+) but gained a new 'Visual AI MCP server' feature; Professional's 'Embedded Interactive Browser' capability was removed entirely.
Starter plan usage quota unit renamed from 'snapshots' to 'checkpoints' for both component and page limits; the numeric caps (100,000 components / 1,000 pages) and the $667/mo price are unchanged.
Restructured: Public Cloud renamed Professional, Dedicated Cloud renamed Enterprise; metric changed from Test Units to active pages/component snapshots; Starter price revealed at $667/mo (was Custom)
Research Applitools's pricing with the Pulse Agent
Ask anything about Applitools's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Starter | $667 /mobilled annually |
| Professional | Contact |
| Enterprise | Contact |
Company Facts
How Applitools compares with its peers
| Company | Entry price | Last change |
|---|---|---|
B BrowserStack | $12.5 /mo, billed annually | Oct 5, 2026 |
S Sauce Labs | $39 /parallel test/mo, billed annually | Oct 19, 2026 |
L Lambdatest | $79 /parallel test/mo, billed annually | Oct 5, 2026 |
C Cypress.io | $67 /mo, billed annually + usage | Oct 19, 2026 |
P Playwright | Free | — |
S SmartBear | $19 /user/mo, billed annually | Jul 4, 2026 |
Applitools pricing FAQ
- How much does Applitools cost?
- Applitools pricing starts at $667/mo on Starter, billed annually. Applitools lists 3 plans on its pricing page.
- Does Applitools have a free plan?
- No. Applitools does not list a free tier; paid plans start at $667/mo on Starter, billed annually.
- What pricing model does Applitools use?
- Applitools uses subscription pricing across 3 plans.
- When did Applitools last change its pricing?
- Sep 21, 2026: Applitools pulls AI functional testing from Starter, adds Visual AI MCP server.
- How often has Applitools changed its pricing?
- Pulse has recorded 5 pricing changes for Applitools since it started tracking on May 4, 2026; the pricing page was last captured on Sep 21, 2026.
- Who are Applitools's pricing peers?
- Pulse compares Applitools with BrowserStack, Sauce Labs, Lambdatest, Cypress.io, Playwright and SmartBear.