Appfollow Increases Annual Billing Discount from 20% to 22%
What happened
Between the Apr 1, 2025 and Jul 4, 2025 captures of Appfollow's pricing page, Pulse recorded one change: Annual billing discount increased from 20% to 22%. Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Sep 21, 2026) lists ASO at $19, Essential at $129 and Team at $425.
Appfollow's previous recorded change was "Appfollow Restructures Pricing with New Bundled Add-on Packages and Enhanced AI Reply-to-Reviews Features" (Q1 2025). Appfollow has been tracked since 2024-10-01.
In the same window Clevertap also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Discount+10%20%22%
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Discount | 20% | 22% | +10% |
Values as written on Appfollow's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Appfollow's pricing page (appfollow.io) from Apr 1, 2025 and Jul 4, 2025; the change is marked on the page, where discount reads 20% and then 22%.
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The two full-page captures with this change marked up are free with an account.
Appfollow, the last 90 days
Full history- Jan 11, 2026increaseAppfollow Team Plan Price Jumps 30.5% to $599/mo Amid Significant Pricing Changes
- Week 1, 2026packagingAppfollow Slashes Annual Plans 40% Off in Holiday Pricing Shake-Up
- Q3 2025improvedAppfollow Doubles User Limit for Free and Essential Plans, Expanding Access from 5 to 10 Users
- Q2 2025packagingAppfollow Increases Annual Billing Discount from 20% to 22% · this change
- Q1 2025packagingAppfollow Restructures Pricing with New Bundled Add-on Packages and Enhanced AI Reply-to-Reviews Features
Across Marketing & Content in the same window
All Marketing & Content changes- ClevertapJan 11Clevertap Unveils Predictive Segmentation in Cutting Edge Plan for AI-Driven Intent-Based Customer Targeting
- ClevertapJan 11Clevertap Expands Scribe Feature Access to Advanced Tier, Enhancing Value for More Users
- ClevertapJan 11Clevertap Introduces Product Experiences Add-on for Enhanced Remote Configuration and Experimentation
- ClevertapJan 11Clevertap Introduces Trends Analytics to Behavioral Analytics Across All Tiers
Questions about this change
Did Appfollow raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 4, 2025. The change Pulse detected was a pricing change: discount change.
What changed on Appfollow's pricing page between Apr 1, 2025 and Jul 4, 2025?
Discount: 20% → 22% (+10%). Pulse compared the captures it took on Apr 1, 2025 and Jul 4, 2025; the before/after table above lists each item as written on the page.
How often does Appfollow change its pricing?
Pulse recorded 1 other pricing-page change for Appfollow in the 90 days before this one; the previous change was "Appfollow Restructures Pricing with New Bundled Add-on Packages and Enhanced AI Reply-to-Reviews Features" in Q1 2025; Appfollow has been tracked since 2024-10-01.