Appfollow Restructures Pricing with New Bundled Add-on Packages and Enhanced AI Reply-to-Reviews Features
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Appfollow's pricing page, Pulse recorded 5 changes: Add-ons section restructured from per-unit 'Extend from' pricing to bundled add-on packages (ASO & keywords, Reviews management, Automated review intelligence, etc.); Exec report feature added to Team plan (marked as NEW); AI reply-to-reviews feature updated to 'AI & auto-replies' in Essential plan; AI reply-to-reviews automation feature updated to 'Advanced AI & auto-replies' in Team plan; Business plan renamed to Enterprise plan. Pulse files it as a packaging change (add-on change, feature added, feature change, plan renamed) with an upward direction. Pulse's latest capture (Sep 21, 2026) lists ASO at $19, Essential at $129 and Team at $425.
Appfollow's previous recorded change was "Appfollow Enhances Enterprise Plan with Auto-tags, AI Analysis, and Alternative Stores Support, While Removing Key Features from Essential and Team Plans" (Q4 2024). Appfollow has been tracked since 2024-10-01.
In the same window Clevertap also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- ASO · Add-onAdd-on change
Add-ons section restructured from per-unit 'Extend from' pricing to bundled add-on packages (ASO & keywords, Reviews management, Automated review intelligence, etc.)
- Team · FeatureAddedNo Exec report featureExec report feature
- Essential · FeatureFeature change
AI reply-to-reviews feature updated to 'AI & auto-replies' in Essential plan
- Team · FeatureFeature change
AI reply-to-reviews automation feature updated to 'Advanced AI & auto-replies' in Team plan
- Enterprise · PlanRenamedBusiness planEnterprise plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| ASO | Add-on | Add-ons section restructured from per-unit 'Extend from' pricing to bundled add-on packages (ASO & keywords, Reviews management, Automated review intelligence, etc.) | Add-on change | |
| Team | Feature | No Exec report feature | Exec report feature | Added |
| Essential | Feature | AI reply-to-reviews feature updated to 'AI & auto-replies' in Essential plan | Feature change | |
| Team | Feature | AI reply-to-reviews automation feature updated to 'Advanced AI & auto-replies' in Team plan | Feature change | |
| Enterprise | Plan | Business plan | Enterprise plan | Renamed |
Values as written on Appfollow's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Appfollow's pricing page (appfollow.io) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where Exec report feature now appears.
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The two full-page captures with this change marked up are free with an account.
Appfollow, the last 90 days
Full history- Week 1, 2026packagingAppfollow Slashes Annual Plans 40% Off in Holiday Pricing Shake-Up
- Q3 2025improvedAppfollow Doubles User Limit for Free and Essential Plans, Expanding Access from 5 to 10 Users
- Q2 2025packagingAppfollow Increases Annual Billing Discount from 20% to 22%
- Q1 2025packagingAppfollow Restructures Pricing with New Bundled Add-on Packages and Enhanced AI Reply-to-Reviews Features · this change
- Q4 2024packagingAppfollow Enhances Enterprise Plan with Auto-tags, AI Analysis, and Alternative Stores Support, While Removing Key Features from Essential and Team Plans
Across Marketing & Content in the same window
All Marketing & Content changes- ClevertapJan 11Clevertap Unveils Predictive Segmentation in Cutting Edge Plan for AI-Driven Intent-Based Customer Targeting
- ClevertapJan 11Clevertap Expands Scribe Feature Access to Advanced Tier, Enhancing Value for More Users
- ClevertapJan 11Clevertap Introduces Product Experiences Add-on for Enhanced Remote Configuration and Experimentation
- ClevertapJan 11Clevertap Introduces Trends Analytics to Behavioral Analytics Across All Tiers
Questions about this change
Did Appfollow raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 1, 2025. The change Pulse detected was a packaging change: add-on change, feature added, feature change, plan renamed.
What changed on Appfollow's pricing page between Jan 1, 2025 and Apr 1, 2025?
Add-ons section restructured from per-unit 'Extend from' pricing to bundled add-on packages (ASO & keywords, Reviews management, Automated review intelligence, etc.); Team feature: No Exec report feature → Exec report feature, added; AI reply-to-reviews feature updated to 'AI & auto-replies' in Essential plan; AI reply-to-reviews automation feature updated to 'Advanced AI & auto-replies' in Team plan; Enterprise plan: Business plan → Enterprise plan, renamed. Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Appfollow change its pricing?
Pulse recorded 1 other pricing-page change for Appfollow in the 90 days before this one; the previous change was "Appfollow Enhances Enterprise Plan with Auto-tags, AI Analysis, and Alternative Stores Support, While Removing Key Features from Essential and Team Plans" in Q4 2024; Appfollow has been tracked since 2024-10-01.