Appfollow Slashes Annual Plans 40% Off in Holiday Pricing Shake-Up
What happened
Between the Dec 22, 2025 and Dec 29, 2025 captures of Appfollow's pricing page, Pulse recorded 2 changes: Annual plan discount increased from 22% to 40% off as a limited Christmas promotion. Essential drops from $139 to $107/mo and Team from $459 to $359/mo billed annually; Team plan feature list updated: 'Advanced API access' replaced by 'Advanced alerts & reports NEW'; 'Full data export' replaced by 'Advanced data export & API'. Pulse files it as a pricing change (discount change, feature change) with a neutral direction. Pulse's latest capture (Sep 21, 2026) lists ASO at $19, Essential at $129 and Team at $425.
Appfollow's previous recorded change was "Appfollow Doubles User Limit for Free and Essential Plans, Expanding Access from 5 to 10 Users" (Q3 2025). Before that Pulse recorded "Appfollow Team Plan Price Jumps 30.5% to $599/mo Amid Significant Pricing Changes" (Jan 11, 2026). Appfollow has been tracked since 2024-10-01.
In the same window Clevertap also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Essential, Team · Discount+82%22%40%
- Team · FeatureFeature change
Team plan feature list updated: 'Advanced API access' replaced by 'Advanced alerts & reports NEW'; 'Full data export' replaced by 'Advanced data export & API'.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Essential, Team | Discount | 22% | 40% | +82% |
| Team | Feature | Team plan feature list updated: 'Advanced API access' replaced by 'Advanced alerts & reports NEW'; 'Full data export' replaced by 'Advanced data export & API'. | Feature change | |
Values as written on Appfollow's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Appfollow's pricing page (appfollow.io) from Dec 22, 2025 and Dec 29, 2025; the change is marked near the top of the page, where essential, team discount reads 22% and then 40%.
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The two full-page captures with this change marked up are free with an account.
Appfollow, the last 90 days
Full history- Week 7, 2026decreaseAppfollow Cuts Annual Plan Prices Up to 8.6%, Monthly Rates Hold Steady
- Week 3, 2026decreaseAppfollow slashes annual plan prices up to 23% for Essential and Team tiers
- Jan 11, 2026increaseAppfollow Team Plan Price Jumps 30.5% to $599/mo Amid Significant Pricing Changes
- Week 1, 2026packagingAppfollow Slashes Annual Plans 40% Off in Holiday Pricing Shake-Up · this change
- Q3 2025improvedAppfollow Doubles User Limit for Free and Essential Plans, Expanding Access from 5 to 10 Users
Across Marketing & Content in the same window
All Marketing & Content changes- ClevertapApr 8Clevertap launches RCS Connect across all tiers, adds Direct messaging options
- ClevertapJan 11Clevertap Unveils Predictive Segmentation in Cutting Edge Plan for AI-Driven Intent-Based Customer Targeting
- ClevertapJan 11Clevertap Expands Scribe Feature Access to Advanced Tier, Enhancing Value for More Users
- ClevertapJan 11Clevertap Introduces Product Experiences Add-on for Enhanced Remote Configuration and Experimentation
- ClevertapJan 11Clevertap Introduces Trends Analytics to Behavioral Analytics Across All Tiers
Questions about this change
Did Appfollow raise prices in December 2025?
No list-price increase was recorded between Dec 22, 2025 and Dec 29, 2025. The change Pulse detected was a pricing change: discount change, feature change.
What changed on Appfollow's pricing page between Dec 22, 2025 and Dec 29, 2025?
Essential, Team discount: 22% → 40% (+82%); Team plan feature list updated: 'Advanced API access' replaced by 'Advanced alerts & reports NEW'; 'Full data export' replaced by 'Advanced data export & API'. Pulse compared the captures it took on Dec 22, 2025 and Dec 29, 2025; the before/after table above lists each item as written on the page.
How often does Appfollow change its pricing?
Pulse recorded 1 other pricing-page change for Appfollow in the 90 days before this one; the previous change was "Appfollow Doubles User Limit for Free and Essential Plans, Expanding Access from 5 to 10 Users" in Q3 2025; Appfollow has been tracked since 2024-10-01.