Aircall Upgrades SMS to MMS Support While Renaming AI Starter Add-on to Aircall AI Add-on at $9/license
What happened
Between the Jan 5, 2024 and Apr 1, 2024 captures of Aircall's pricing page, Pulse recorded 2 changes: AI Starter add-on renamed to Aircall AI add-on (pricing and features unchanged at $9/license); SMS messaging upgraded to include MMS support ('Send and receive SMS***' changed to 'Send and receive SMS and MMS***'). Pulse files it as a packaging change (add-on change, feature change) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Essentials at $30, Professional at $50, AI Voice Agents at $100, Aircall for Salesforce Voice at $30 and WhatsApp in Aircall at $10.
Aircall's previous recorded change was "Aircall Introduces Analytics+ Add-On for $15/License, Enhancing Data Insights with Advanced Dashboards and Custom Charts" (Dec 2023). Aircall has been tracked since 2023-11-14.
In the same window Microsoft also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Add-onRenamedAI Starter add-onAircall AI add-on
- — · FeatureFeature change
SMS messaging upgraded to include MMS support ('Send and receive SMS***' changed to 'Send and receive SMS and MMS***')
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Add-on | AI Starter add-on | Aircall AI add-on | Renamed |
| — | Feature | SMS messaging upgraded to include MMS support ('Send and receive SMS***' changed to 'Send and receive SMS and MMS***') | Feature change | |
Values as written on Aircall's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Aircall's pricing page (aircall.io) from Jan 5, 2024 and Apr 1, 2024; the change is marked on the page, where "AI Starter add-on" becomes "Aircall AI add-on".
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The two full-page captures with this change marked up are free with an account.
Aircall, the last 90 days
Full history- Q4 2024improvedAircall Enhances AI Add-on with New Features: AI & Transcription API, Plus Upcoming Call Scoring
- Q3 2024improvedAircall Introduces Trending Topics Feature to Enhance AI Add-on Functionality
- Q2 2024improvedAircall Enhances Professional Plan with Smart Routing and Queue Call Back Features
- Q1 2024improvedAircall Upgrades SMS to MMS Support While Renaming AI Starter Add-on to Aircall AI Add-on at $9/license · this change
- Dec 2023improvedAircall Introduces Analytics+ Add-On for $15/License, Enhancing Data Insights with Advanced Dashboards and Custom Charts
Across CRM in the same window
All CRM changes- MicrosoftOct 19Microsoft Speech hides specific LLM models from Voice Live tier headers
- MicrosoftOct 19Microsoft 365 Copilot: Business plan relabeled as add-on
- MicrosoftOct 19Microsoft Teams Business Teams flags usage-based AI charges beyond license fees
- MicrosoftOct 19Microsoft Microsoft365 365 flags usage-based AI charges beyond license fees
- MicrosoftOct 12Microsoft Teams Home cuts Family and Premium storage from 6 TB to 2 TB shared
Questions about this change
Did Aircall raise prices in April 2024?
No list-price increase was recorded between Jan 5, 2024 and Apr 1, 2024. The change Pulse detected was a packaging change: add-on change, feature change.
What changed on Aircall's pricing page between Jan 5, 2024 and Apr 1, 2024?
Add-on: AI Starter add-on → Aircall AI add-on, renamed; SMS messaging upgraded to include MMS support ('Send and receive SMS***' changed to 'Send and receive SMS and MMS***'). Pulse compared the captures it took on Jan 5, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.
How often does Aircall change its pricing?
Pulse recorded 1 other pricing-page change for Aircall in the 90 days before this one; the previous change was "Aircall Introduces Analytics+ Add-On for $15/License, Enhancing Data Insights with Advanced Dashboards and Custom Charts" in Dec 2023; Aircall has been tracked since 2023-11-14.