AB Tasty ditches custom quotes for Growth/Pro/Enterprise tiers post-VWO merger
What happened
Between the Sep 14, 2026 and Sep 21, 2026 captures of AB Tasty's pricing page, Pulse recorded one change: AB Tasty's custom-quote-only pricing page now resolves to Wingify's post-merger pricing: the 'no fixed plans' messaging is replaced by a Growth/Pro/Enterprise tier comparison after the AB Tasty-VWO merger. Pulse files it as a packaging change (package change) with a neutral direction.
This is the first pricing-page change Pulse has recorded for AB Tasty. AB Tasty has been tracked since 2026-05-14.
In the same window Unbounce, Adobe, Convertkit and Optimizely also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Growth, Pro, Enterprise · PackagingPackage change
AB Tasty's custom-quote-only pricing page now resolves to Wingify's post-merger pricing: the 'no fixed plans' messaging is replaced by a Growth/Pro/Enterprise tier comparison after the AB Tasty-VWO merger.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth, Pro, Enterprise | Packaging | AB Tasty's custom-quote-only pricing page now resolves to Wingify's post-merger pricing: the 'no fixed plans' messaging is replaced by a Growth/Pro/Enterprise tier comparison after the AB Tasty-VWO merger. | Package change | |
Values as written on AB Tasty's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of AB Tasty's pricing page (abtasty.com) from Sep 14, 2026 and Sep 21, 2026; the change is marked in the lower part of the page.
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The two full-page captures with this change marked up are free with an account.
Across Marketing & Content in the same window
All Marketing & Content changes- UnbounceAug 17Unbounce adds MCP server support to Starter plan for AI-driven page building
- AdobeJul 3Adobe Creativecloud CC: added Firefly Pro Plus + Acrobat Express, cut Stock AI Studio price + 2 more
- ConvertkitJul 2ConvertKit (Kit): Creator + Pro plans gain new features (MCP, SMS, Signals, analytics)
- OptimizelyJul 1Optimizely renames Agentic Platform to Agent Platform on pricing page
Questions about this change
Did AB Tasty raise prices in September 2026?
No list-price increase was recorded between Sep 14, 2026 and Sep 21, 2026. The change Pulse detected was a packaging change: package change.
What changed on AB Tasty's pricing page between Sep 14, 2026 and Sep 21, 2026?
AB Tasty's custom-quote-only pricing page now resolves to Wingify's post-merger pricing: the 'no fixed plans' messaging is replaced by a Growth/Pro/Enterprise tier comparison after the AB Tasty-VWO merger. Pulse compared the captures it took on Sep 14, 2026 and Sep 21, 2026; the before/after table above lists each item as written on the page.
How often does AB Tasty change its pricing?
Pulse recorded 0 other pricing-page changes for AB Tasty in the 90 days before this one; AB Tasty has been tracked since 2026-05-14.