A
AB Tasty
Paris, France-based digital experience optimization company founded 2009. Private. Operates in A/B testing, experimentation, and personalization. Serves enterprise and mid-market digital teams with web and app optimization tools.
Plans tracked
3
5 add-ons
Pricing changes
1
Latest Sep 21, 2026
Pricing model
Subscription
No free tier
Pricing Change History
1 change20261 change
Week 39 · Sep 21, 2026
Packaging
WeeklyAB Tasty ditches custom quotes for Growth/Pro/Enterprise tiers post-VWO merger
AB Tasty's custom-quote-only pricing page now resolves to Wingify's post-merger pricing: the 'no fixed plans' messaging is replaced by a Growth/Pro/Enterprise tier comparison after the AB Tasty-VWO merger.
Research AB Tasty's pricing with the Pulse Agent
Ask anything about AB Tasty's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Type | Price |
|---|---|---|
| Growth | Plan | Contact |
| Pro | Plan | Contact |
| Enterprise | Plan | Contact |
| Enterprise Data Control | Add-on | Contact |
| Wingz Advanced | Add-on | Contact |
| Predictive Data | Add-on | Contact |
| Emotions | Add-on | Contact |
| Data Studio | Add-on | Contact |
Company Facts
CategoryMarketing & Content
Free tierNo
Employees101-1000
Tracked sinceMay 14, 2026
Pricing last seenSep 21, 2026
Websiteabtasty.com
How AB Tasty compares with its peers
| Company | Entry price | Last change |
|---|---|---|
O Optimizely | Contact | Jul 1, 2026 |
C Convertkit | $33 /mo, billed annually | Oct 12, 2026 |
U Unbounce | $22 /mo, billed annually | Oct 26, 2026 |
I Instapage | $79 /mo, billed annually | — |
D Dynamic Yield | — | — |
A Adobe | $4.99 /mo, billed annually | Jul 3, 2026 |
AB Tasty pricing FAQ
- How much does AB Tasty cost?
- AB Tasty does not publish list prices — its 3 plans are quote-based.
- Does AB Tasty have a free plan?
- No. AB Tasty does not list a free tier.
- What pricing model does AB Tasty use?
- AB Tasty uses subscription pricing across 3 plans.
- When did AB Tasty last change its pricing?
- Sep 21, 2026: AB Tasty ditches custom quotes for Growth/Pro/Enterprise tiers post-VWO merger.
- How often has AB Tasty changed its pricing?
- Pulse has recorded 1 pricing change for AB Tasty since it started tracking on May 14, 2026; the pricing page was last captured on Sep 21, 2026.
- Who are AB Tasty's pricing peers?
- Pulse compares AB Tasty with Optimizely, Convertkit, Unbounce, Instapage, Dynamic Yield and Adobe.