360dialog: WhatsApp top tier ADVANCED→SCALE, €249→€500/number/mo
What happened
Between the Sep 7, 2026 and Sep 14, 2026 captures of 360dialog's pricing page, Pulse recorded one change: WhatsApp API top tier ADVANCED (€249/number/mo) renamed SCALE (€500/number/mo); features shifted from priority support & speed boost to a 30-day assessment program, dedicated migration support, and 360Pilot funnel tracking. Pulse files it as a packaging change (plan renamed) with a neutral direction. The current page lists Regular at $59, Premium at $119 and Scale at $500.
It lands 35 days after 360dialog's previous change, "360dialog: New WhatsApp cost calculator tool added" (Aug 10, 2026). Before that Pulse recorded "360dialog adds Starter tier, exposes per-channel fees and capacity limits" (Jul 6, 2026), "360dialog: New Marketplace plan launched at €99/mo + more changes" (Jul 2, 2026) and "360dialog doubles Marketplace price to €99 per number per month" (Jun 22, 2026). 360dialog has been tracked since 2026-02-25.
In the same window Twilio, Plivo, Telnyx and Bird also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Scale · PlanChanged
Beforepriority support & speed boost
Aftera 30-day assessment program
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Scale | Plan | priority support & speed boost | a 30-day assessment program | Changed |
Values as written on 360dialog's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of 360dialog's pricing page (360dialog.com) from Sep 7, 2026 and Sep 14, 2026; the change is marked near the top of the page, where "priority support & speed boost" becomes "a 30-day assessment program".
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360dialog, the last 90 days
Full history- Sep 14, 2026packaging360dialog: WhatsApp top tier ADVANCED→SCALE, €249→€500/number/mo · this change
- Aug 10, 2026improved360dialog: New WhatsApp cost calculator tool added
- Jul 6, 2026improved360dialog adds Starter tier, exposes per-channel fees and capacity limits
- Jul 2, 2026packaging360dialog: New Marketplace plan launched at €99/mo + more changes
- Jun 22, 2026increase360dialog doubles Marketplace price to €99 per number per month
Across Marketing & Content in the same window
All Marketing & Content changes- TwilioSep 7Twilio Video ditches per-minute billing for 5,000 free hours, then $1/user-hour
- PlivoAug 24Plivo cuts Voice AI Agent rate to $0.03/min, telephony now billed separately
- TelnyxAug 11Telnyx Conversationalai: Call recording, phone number & SMS rates increased
- BirdJul 3Bird: pricing restructured — Free/$15/$80/Custom volume tiers
Questions about this change
Did 360dialog raise prices in September 2026?
No list-price increase was recorded between Sep 7, 2026 and Sep 14, 2026. The change Pulse detected was a packaging change: plan renamed.
What changed on 360dialog's pricing page between Sep 7, 2026 and Sep 14, 2026?
Scale plan: priority support & speed boost → a 30-day assessment program, changed. Pulse compared the captures it took on Sep 7, 2026 and Sep 14, 2026; the before/after table above lists each item as written on the page.
How often does 360dialog change its pricing?
Pulse recorded 4 other pricing-page changes for 360dialog in the 90 days before this one; the previous change was "360dialog: New WhatsApp cost calculator tool added" on Aug 10, 2026; 360dialog has been tracked since 2026-02-25.