360dialog adds Starter tier, exposes per-channel fees and capacity limits
What happened
Between the Jun 29, 2026 and Jul 6, 2026 captures of 360dialog's pricing page, Pulse recorded 2 changes: Partner Platform plans now disclose explicit included regular-channel capacity: STARTER 5, GROWTH 10, PREMIUM 20 regular channels (previously unstated in any plan's Included list); Partner Platform pricing restructured: new STARTER plan added (EUR250/mo + EUR49/regular channel) and GROWTH/PREMIUM per-channel add-on fees revealed as explicit EUR25 and EUR15 per channel (was vague 'per channel fee'); new Premium channel upgrade +EUR50 add-on introduced on all plans. Pulse files it as a packaging change (limit increase, package change) with an upward direction. Pulse's latest capture (Sep 14, 2026) lists Regular at $59, Premium at $119 and Scale at $500.
It lands 3 days after 360dialog's previous change, "360dialog: New Marketplace plan launched at €99/mo + more changes" (Jul 2, 2026). Before that Pulse recorded "360dialog doubles Marketplace price to €99 per number per month" (Jun 22, 2026), "360dialog Partner Platform goes month-to-month on all plans" (Jun 15, 2026) and "360dialog overhauls Growth and Premium plans with new partner perks" (Apr 13, 2026). 360dialog has been tracked since 2026-02-25.
In the same window Twilio, Plivo, Bird and Telnyx also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Regular, Premium · LimitLimit increase
Partner Platform plans now disclose explicit included regular-channel capacity: STARTER 5, GROWTH 10, PREMIUM 20 regular channels (previously unstated in any plan's Included list).
- Regular, Premium · PackagingAdded
BeforeNot listed
AfterPremium channel upgrade +EUR50 add-on
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Regular, Premium | Limit | Partner Platform plans now disclose explicit included regular-channel capacity: STARTER 5, GROWTH 10, PREMIUM 20 regular channels (previously unstated in any plan's Included list). | Limit increase | |
| Regular, Premium | Packaging | Not listed | Premium channel upgrade +EUR50 add-on | Added |
Values as written on 360dialog's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of 360dialog's pricing page (360dialog.com) from Jun 29, 2026 and Jul 6, 2026; the change is marked around the middle of the page, where Premium channel upgrade +EUR50 add-on now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
360dialog, the last 90 days
Full history- Sep 14, 2026packaging360dialog: WhatsApp top tier ADVANCED→SCALE, €249→€500/number/mo
- Aug 10, 2026improved360dialog: New WhatsApp cost calculator tool added
- Jul 6, 2026improved360dialog adds Starter tier, exposes per-channel fees and capacity limits · this change
- Jul 2, 2026packaging360dialog: New Marketplace plan launched at €99/mo + more changes
- Jun 22, 2026increase360dialog doubles Marketplace price to €99 per number per month
- Jun 15, 2026packaging360dialog Partner Platform goes month-to-month on all plans
- Apr 13, 2026improved360dialog overhauls Growth and Premium plans with new partner perks
Across Marketing & Content in the same window
All Marketing & Content changes- TwilioJul 4Twilio: Video/Conversation Intelligence pricing overhaul + 4 new products
- PlivoJul 4Plivo: Channel pricing restructured (Voice tiers, SMS +40%, AI agent -33%)
- BirdJul 3Bird: pricing restructured — Free/$15/$80/Custom volume tiers
- TelnyxJun 2Telnyx adds WhatsApp Calling to Communications pricing hub
Questions about this change
Did 360dialog raise prices in July 2026?
No list-price increase was recorded between Jun 29, 2026 and Jul 6, 2026. The change Pulse detected was a packaging change: limit increase, package change.
What changed on 360dialog's pricing page between Jun 29, 2026 and Jul 6, 2026?
Partner Platform plans now disclose explicit included regular-channel capacity: STARTER 5, GROWTH 10, PREMIUM 20 regular channels (previously unstated in any plan's Included list); Regular, Premium packaging: Not listed → Premium channel upgrade +EUR50 add-on, added. Pulse compared the captures it took on Jun 29, 2026 and Jul 6, 2026; the before/after table above lists each item as written on the page.
How often does 360dialog change its pricing?
Pulse recorded 4 other pricing-page changes for 360dialog in the 90 days before this one; the previous change was "360dialog: New Marketplace plan launched at €99/mo + more changes" on Jul 2, 2026; 360dialog has been tracked since 2026-02-25.