1password Introduces Families Plan with Limited-Time Promotional Pricing for New Customers at $4.49/month
What happened
Between the Oct 5, 2025 and Jan 1, 2026 captures of 1password's pricing page, Pulse recorded one change: Families plan introduced promotional pricing for new customers [Discounted: $4.49/month, Regular: $5.99/month (was $4.99/month); Limited-time offer for new 1Password customers only in first year with annual billing]. Pulse files it as a pricing change (price increase) with an upward direction. Pulse's latest capture (Jul 6, 2026) lists Individual at $3.99, Families at $5.99, Business at $7.99 and Teams Starter Pack at $24.95.
1password's previous recorded change was "1password raises individual plan 25% to $2.99/mo, cuts new customer discounts" (Week 1, 2026). Before that Pulse recorded "1password Families and Individual Plans See Price Hikes as Promotional Discounts Removed, Now Starting at $4.99 and $2.99 Monthly" (Q3 2025). 1password has been tracked since 2023-11-14.
In the same window Bitwarden, Lastpass, Keeper Security, Inc. and Dashlane also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Families · Price+20%$4.99/month$5.99/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Families | Price | $4.99/month | $5.99/month | +20% |
Values as written on 1password's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of 1password's pricing page (1password.com) from Oct 5, 2025 and Jan 1, 2026; the change is marked near the top of the page, where families price reads $4.99/month and then $5.99/month.
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The two full-page captures with this change marked up are free with an account.
1password, the last 90 days
Full history- May 18, 2026packaging1password cuts welcome discount from 40% to 25% off first year
- Apr 25, 2026packaging1password drops promotional pricing on Individual and Families plans
- Apr 3, 2026packaging1password: pricing page repositioned around Unified Access
- Q4 2025increase1password Introduces Families Plan with Limited-Time Promotional Pricing for New Customers at $4.49/month · this change
- Week 1, 2026packaging1password raises individual plan 25% to $2.99/mo, cuts new customer discounts
- Q3 2025packaging1password Families and Individual Plans See Price Hikes as Promotional Discounts Removed, Now Starting at $4.99 and $2.99 Monthly
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- BitwardenFeb 9Bitwarden updates sharing features for Free and Premium plans, boosting families.
- LastpassJan 13Lastpass Introduces Business Max Plan at $9/user, Bundling Advanced SSO & MFA Features for Enhanced Security
- Keeper Security, Inc.Jan 12Keeper Security, Inc.. Introduces Remote Browser Isolation Add-on for Enhanced VPN-less Access and Zero-Knowledge Encryption
- DashlaneJan 11Dashlane Restructures Pricing Model, Introduces New Omnix™ Plan with Credential Protection at $11/User/Month
Questions about this change
Did 1password raise prices in January 2026?
Yes. Pulse captured 1password's pricing page on Oct 5, 2025 and again on Jan 1, 2026 and recorded 1 price increase: Families: $4.99/month → $5.99/month (+20%).
What changed on 1password's pricing page between Oct 5, 2025 and Jan 1, 2026?
Families price: $4.99/month → $5.99/month (+20%). Pulse compared the captures it took on Oct 5, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.
How often does 1password change its pricing?
Pulse recorded 1 other pricing-page change for 1password in the 90 days before this one; the previous change was "1password raises individual plan 25% to $2.99/mo, cuts new customer discounts" in Week 1, 2026; 1password has been tracked since 2023-11-14.