1password cuts welcome discount from 40% to 25% off first year
What happened
Between the May 11, 2026 and May 18, 2026 captures of 1password's pricing page, Pulse recorded one change: Promotional discount for Individual and Families plans reduced from 40% off to 25% off first year. Individual promo price changed from $2.40 to $2.99/mo; Families from $3.60 to $4.49/mo. Promo code changed from 40OFF1P1YR to 25OFF1P1YRE. Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Jul 6, 2026) lists Individual at $3.99, Families at $5.99, Business at $7.99 and Teams Starter Pack at $24.95.
It lands 24 days after 1password's previous change, "1password drops promotional pricing on Individual and Families plans" (Apr 25, 2026). Before that Pulse recorded "1password: pricing page repositioned around Unified Access" (Apr 3, 2026). 1password has been tracked since 2023-11-14.
In the same window Enpass, Bitwarden, Dashlane, Lastpass and Keeper Security, Inc. also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Individual, Families · Discount+25%$2.40$2.99/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Individual, Families | Discount | $2.40 | $2.99/mo | +25% |
Values as written on 1password's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of 1password's pricing page (1password.com) from May 11, 2026 and May 18, 2026; the change is marked near the top of the page, where individual, families discount reads $2.40 and then $2.99/mo.
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The two full-page captures with this change marked up are free with an account.
1password, the last 90 days
Full history- Jul 6, 2026increase1password: Teams Starter Pack & Business plans price increase
- Jul 2, 2026improved1password: Teams Starter Pack now expandable beyond 10-seat cap
- May 25, 2026improved1password Teams Starter Pack now includes flexible seat add-ons
- May 18, 2026packaging1password cuts welcome discount from 40% to 25% off first year · this change
- Apr 25, 2026packaging1password drops promotional pricing on Individual and Families plans
- Apr 3, 2026packaging1password: pricing page repositioned around Unified Access
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- EnpassMay 18Enpass ends World Password Day Sale, prices rise up to 67%
- BitwardenApr 19Bitwarden revamps Free and Families plan sharing descriptions
- DashlaneApr 13Dashlane adds KnowBe4 integration for Password Management plan
- LastpassApr 3Lastpass adds promotional pricing terms excluding current customers
- Keeper Security, Inc.Apr 3Keeper Security, Inc.. hikes enterprise passwords 20%, hides PAM pricing
Questions about this change
Did 1password raise prices in May 2026?
No list-price increase was recorded between May 11, 2026 and May 18, 2026. The change Pulse detected was a pricing change: discount change.
What changed on 1password's pricing page between May 11, 2026 and May 18, 2026?
Individual, Families discount: $2.40 → $2.99/mo (+25%). Pulse compared the captures it took on May 11, 2026 and May 18, 2026; the before/after table above lists each item as written on the page.
How often does 1password change its pricing?
Pulse recorded 2 other pricing-page changes for 1password in the 90 days before this one; the previous change was "1password drops promotional pricing on Individual and Families plans" on Apr 25, 2026; 1password has been tracked since 2023-11-14.