1password Families and Individual Plans See Price Hikes as Promotional Discounts Removed, Now Starting at $4.99 and $2.99 Monthly
What happened
Between the Jul 6, 2025 and Oct 5, 2025 captures of 1password's pricing page, Pulse recorded 2 changes: Families plan promotional pricing removed - was $2.50/month for first year (50% off), now shows only $4.99/month standard rate; Individual plan promotional pricing removed - was $1.50/month for first year (50% off), now shows only $2.99/month standard rate. Pulse files it as a pricing change (discount removed) with a neutral direction. Pulse's latest capture (Nov 9, 2026) lists Teams Starter Pack at $2.49, Individual at $3.99, Families at $5.99 and Business at $8.99.
1password's previous recorded change was "1password Introduces 50% First-Year Discount on Individual and Families Plans, Starting at $1.50 and $2.50/Month Respectively" (Q2 2025). 1password has been tracked since 2023-11-14.
In the same window Bitwarden, Enpass and Lastpass also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- RemovedFamiliesDiscount
BeforeFamilies plan promotional pricing (was $2.50/month)
AfterNot listed
- RemovedIndividualDiscount
BeforeIndividual plan promotional pricing (was $1.50/month)
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Families | Discount | Families plan promotional pricing (was $2.50/month) | Not listed | Removed |
| Individual | Discount | Individual plan promotional pricing (was $1.50/month) | Not listed | Removed |
Values as written on 1password's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of 1password's pricing page (1password.com) from Jul 6, 2025 and Oct 5, 2025; the change is marked near the top of the page, where the Families plan promotional pricing no longer appears.
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The two full-page captures with this change marked up are free with an account.
1password, the last 90 days
Full history- Apr 3, 2026Packaging1password: pricing page repositioned around Unified Access
- Week of Dec 22, 2025Price increase1password raises individual plan 25% to $2.99/mo, cuts new customer discounts
- Q4 2025Price increase1password Introduces Families Plan with Limited-Time Promotional Pricing for New Customers at $4.49/month
- Q3 2025Price increase1password Families and Individual Plans See Price Hikes as Promotional Discounts Removed, Now Starting at $4.99 and $2.99 Monthly This change
- Q2 2025Packaging1password Introduces 50% First-Year Discount on Individual and Families Plans, Starting at $1.50 and $2.50/Month Respectively
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- BitwardenJan 11Bitwarden Introduces Access Intelligence to Combat Credential Vulnerabilities and Phishing Threats
- BitwardenJan 11Bitwarden Renames Free Plan to 'Individual' with Emphasis on 'Free Forever - No Credit Card Required'
- EnpassOct 12Enpass goes all-in: real 40% off cuts Premium Annual to $14.39/year
- EnpassSep 14Enpass: Free Plan added, Lifetime Plan discontinued, Individual→Premium restructure
- LastpassSep 14LastPass: per-plan prices now shown ($3–$11/mo)
Questions about this change
Did 1password raise prices in October 2025?
No list-price increase was recorded between Jul 6, 2025 and Oct 5, 2025. The change Pulse detected was a pricing change: discount removed.
What changed on 1password's pricing page between Jul 6, 2025 and Oct 5, 2025?
Families discount removed: Families plan promotional pricing (was $2.50/month); Individual discount removed: Individual plan promotional pricing (was $1.50/month). Pulse compared the captures it took on Jul 6, 2025 and Oct 5, 2025; the before/after table above lists each item as written on the page.
How often does 1password change its pricing?
Pulse recorded 1 other pricing-page change for 1password in the 90 days before this one; the previous change was "1password Introduces 50% First-Year Discount on Individual and Families Plans, Starting at $1.50 and $2.50/Month Respectively" in Q2 2025; 1password has been tracked since 2023-11-14.