Product change·Dec 29 → Mar 30, 2026·Q1 2026·Cybersecurity & Identity Management
1password: pricing page repositioned around Unified Access
1Password swapped its promotional top banner from a switch-and-get-credit offer to a Unified Access message about governing credentials and secrets used by humans and AI agents, and retitled the page from Password Manager Plans to Pricing and plans. Plan prices are unchanged: Individual $2.99, Families $4.49, Teams Starter Pack $19.95, Business $7.99 per user.
What changed
Positioning
Top banner and page title updated to promote Unified Access; footer product nav replaced Trelica/Passage with Unified Access and SaaS Manager product links.
Before and after
Dec 29, 2025 vs Mar 30, 2026Pulse.
100%
What changed
Top banner and page title updated to promote Unified Access; footer product nav replaced Trelica/Passage with Unified Access and SaaS Manager product links.
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Q4 2025 · 1password Introduces Families Plan with Limited-Time Promotional Pricing for New Customers at $4.49/month1password drops promotional pricing on Individual and Families plans · Week 17, 2026
More from 1password
Full history →- Week 28, 2026·increase1password: Teams Starter Pack & Business plans price increase
- Q2 2026·improved1password: Teams Starter Pack now expandable beyond 10-seat cap
- Week 22, 2026·improved1password Teams Starter Pack now includes flexible seat add-ons
- Week 21, 2026·packaging1password cuts welcome discount from 40% to 25% off first year
- Week 17, 2026·packaging1password drops promotional pricing on Individual and Families plans