1password: pricing page repositioned around Unified Access
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of 1password's pricing page, Pulse recorded one change: 1Password swapped its promotional top banner from a switch-and-get-credit offer to a Unified Access message about governing credentials and secrets used by humans and AI agents, and retitled the page from Password Manager Plans to Pricing and plans. Plan prices are unchanged: Individual $2.99, Families $4.49, Teams Starter Pack $19.95, Business $7.99 per user. In detail: Top banner and page title updated to promote Unified Access; footer product nav replaced Trelica/Passage with Unified Access and SaaS Manager product links. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Jul 6, 2026) lists Individual at $3.99, Families at $5.99, Business at $7.99 and Teams Starter Pack at $24.95.
1password's previous recorded change was "1password Introduces Families Plan with Limited-Time Promotional Pricing for New Customers at $4.49/month" (Q4 2025). Before that Pulse recorded "1password raises individual plan 25% to $2.99/mo, cuts new customer discounts" (Week 1, 2026). 1password has been tracked since 2023-11-14.
In the same window Dashlane, Lastpass, Keeper Security, Inc. and Bitwarden also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningReplaced
BeforeTrelica/Passage
AfterUnified Access and SaaS Manager product links
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | Trelica/Passage | Unified Access and SaaS Manager product links | Replaced |
Values as written on 1password's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of 1password's pricing page (1password.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked near the top of the page, where "Trelica/Passage" becomes "Unified Access and SaaS Manager product links".
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The two full-page captures with this change marked up are free with an account.
1password, the last 90 days
Full history- May 25, 2026improved1password Teams Starter Pack now includes flexible seat add-ons
- May 18, 2026packaging1password cuts welcome discount from 40% to 25% off first year
- Apr 25, 2026packaging1password drops promotional pricing on Individual and Families plans
- Apr 3, 2026packaging1password: pricing page repositioned around Unified Access · this change
- Week 1, 2026packaging1password raises individual plan 25% to $2.99/mo, cuts new customer discounts
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- DashlaneApr 3Dashlane splits Omnix TM into three standalone plans, drops year-end discount
- LastpassApr 3Lastpass adds promotional pricing terms excluding current customers
- Keeper Security, Inc.Apr 3Keeper Security, Inc.. hikes enterprise passwords 20%, hides PAM pricing
- BitwardenFeb 23Bitwarden adds phishing blocker to Premium plan
Questions about this change
Did 1password raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a product change: positioning.
What changed on 1password's pricing page between Dec 29, 2025 and Mar 30, 2026?
Positioning: Trelica/Passage → Unified Access and SaaS Manager product links, replaced. Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does 1password change its pricing?
Pulse recorded 1 other pricing-page change for 1password in the 90 days before this one; the previous change was "1password Introduces Families Plan with Limited-Time Promotional Pricing for New Customers at $4.49/month" in Q4 2025; 1password has been tracked since 2023-11-14.