1password raises individual plan 25% to $2.99/mo, cuts new customer discounts
What happened
Between the Dec 22, 2025 and Dec 29, 2025 captures of 1password's pricing page, Pulse recorded 2 changes: Individual plan annual price increased from $2.39/month to $2.99/month; Families plan annual price increased from $3.59/month to $4.49/month. Discount reduced from 40% to 25% off regular prices; First-year discount reduced from 40% to 25% off for new customers on annual billing. Footnote updated to 'Limited-time discounted price' and CTA promo codes changed from 40OFF to 25OFF. Pulse files it as a pricing change (price increase, discount change) with an upward direction. Pulse's latest capture (Jul 6, 2026) lists Individual at $3.99, Families at $5.99, Business at $7.99 and Teams Starter Pack at $24.95.
1password's previous recorded change was "1password Families and Individual Plans See Price Hikes as Promotional Discounts Removed, Now Starting at $4.99 and $2.99 Monthly" (Q3 2025). Before that Pulse recorded "1password Introduces Families Plan with Limited-Time Promotional Pricing for New Customers at $4.49/month" (Q4 2025). 1password has been tracked since 2023-11-14.
In the same window Bitwarden, Dashlane, Lastpass and Keeper Security, Inc. also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Individual, Families · Price+25%$2.39/month$2.99/month
- — · Discount−37%40%25%
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Individual, Families | Price | $2.39/month | $2.99/month | +25% |
| — | Discount | 40% | 25% | −37% |
Values as written on 1password's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of 1password's pricing page (1password.com) from Dec 22, 2025 and Dec 29, 2025; the change is marked near the top of the page, where individual, families price reads $2.39/month and then $2.99/month.
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The two full-page captures with this change marked up are free with an account.
1password, the last 90 days
Full history- Apr 25, 2026packaging1password drops promotional pricing on Individual and Families plans
- Apr 3, 2026packaging1password: pricing page repositioned around Unified Access
- Q4 2025increase1password Introduces Families Plan with Limited-Time Promotional Pricing for New Customers at $4.49/month
- Week 1, 2026packaging1password raises individual plan 25% to $2.99/mo, cuts new customer discounts · this change
- Q3 2025packaging1password Families and Individual Plans See Price Hikes as Promotional Discounts Removed, Now Starting at $4.99 and $2.99 Monthly
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- BitwardenApr 6Bitwarden Adds Phishing Blocker to Premium Plan Feature Lineup
- DashlaneApr 3Dashlane splits Omnix TM into three standalone plans, drops year-end discount
- LastpassApr 3Lastpass adds promotional pricing terms excluding current customers
- Keeper Security, Inc.Apr 3Keeper Security, Inc.. hikes enterprise passwords 20%, hides PAM pricing
Questions about this change
Did 1password raise prices in December 2025?
Yes. Pulse captured 1password's pricing page on Dec 22, 2025 and again on Dec 29, 2025 and recorded 1 price increase: Individual, Families: $2.39/month → $2.99/month (+25%).
What changed on 1password's pricing page between Dec 22, 2025 and Dec 29, 2025?
Individual, Families price: $2.39/month → $2.99/month (+25%); discount: 40% → 25% (−37%). Pulse compared the captures it took on Dec 22, 2025 and Dec 29, 2025; the before/after table above lists each item as written on the page.
How often does 1password change its pricing?
Pulse recorded 1 other pricing-page change for 1password in the 90 days before this one; the previous change was "1password Families and Individual Plans See Price Hikes as Promotional Discounts Removed, Now Starting at $4.99 and $2.99 Monthly" in Q3 2025; 1password has been tracked since 2023-11-14.