Lastpass Introduces Business Max Plan at $9/user, Bundling Advanced SSO & MFA Features for Enhanced Security
What happened
Between the Apr 1, 2025 and Jul 4, 2025 captures of Lastpass's pricing page, Pulse recorded 5 changes: SaaS Monitoring feature added to Business Max plan for visibility into apps used across organization; Business Max plan introduced at $9.00/user/month with Advanced MFA capabilities and SaaS Monitoring; Advanced SSO & MFA bundle ($10.00/user/month) removed from separate pricing - capabilities now included in Business Max tier at $9/user; Advanced SSO add-on ($2.00/user/month) removed from separate pricing - capabilities now included in Business Max tier; Advanced MFA add-on ($3.00/user/month) removed from separate pricing - capabilities now included in Business Max tier. Pulse files it as a packaging change (feature added, new plan, add-on removed) with an upward direction. Pulse's latest capture (Sep 14, 2026) lists Premium at GBP 2.6, Teams at GBP 3.33, Families at GBP 3.4, Business at GBP 5.5 and Business Max at GBP 7.25.
Lastpass's previous recorded change was "Lastpass Teams Plan Price Increased by 6.25% Amid Expiration of Holiday Discount" (Q1 2025). Lastpass has been tracked since 2024-10-01.
In the same window Keeper Security, Inc., Dashlane, Bitwarden and 1password also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Business Max · FeatureAdded
BeforeNo SaaS Monitoring feature
AfterSaaS Monitoring feature
- Business Max · PlanAddedNo Business Max planBusiness Max plan
- Business Max · Add-onAdd-on removed
Advanced SSO & MFA bundle ($10.00/user/month) removed from separate pricing - capabilities now included in Business Max tier at $9/user
- Business Max · Add-onAdd-on removed
Advanced SSO add-on ($2.00/user/month) removed from separate pricing - capabilities now included in Business Max tier
- Business Max · Add-onAdd-on removed
Advanced MFA add-on ($3.00/user/month) removed from separate pricing - capabilities now included in Business Max tier
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business Max | Feature | No SaaS Monitoring feature | SaaS Monitoring feature | Added |
| Business Max | Plan | No Business Max plan | Business Max plan | Added |
| Business Max | Add-on | — | $9/user | Add-on removed |
| Business Max | Add-on | Advanced SSO add-on ($2.00/user/month) removed from separate pricing - capabilities now included in Business Max tier | Add-on removed | |
| Business Max | Add-on | Advanced MFA add-on ($3.00/user/month) removed from separate pricing - capabilities now included in Business Max tier | Add-on removed | |
Values as written on Lastpass's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Lastpass's pricing page (lastpass.com) from Apr 1, 2025 and Jul 4, 2025; the change is marked around the middle of the page, where SaaS Monitoring feature now appears.
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The two full-page captures with this change marked up are free with an account.
Lastpass, the last 90 days
Full history- Mar 26, 2026packagingLastpass Extends 30% Off Sale With Live Countdown Timer
- Mar 5, 2026packagingLastpass launches 30% off sale on all paid plans through March 16
- Q3 2025improvedLastpass Introduces SaaS Protect Feature to Business Max Plan for Enhanced App Control and Security
- Q2 2025packagingLastpass Introduces Business Max Plan at $9/user, Bundling Advanced SSO & MFA Features for Enhanced Security · this change
- Q1 2025packagingLastpass Teams Plan Price Increased by 6.25% Amid Expiration of Holiday Discount
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- Keeper Security, Inc.Jan 12Keeper Security, Inc.. Introduces Remote Browser Isolation Add-on for Enhanced VPN-less Access and Zero-Knowledge Encryption
- DashlaneJan 11Dashlane Restructures Pricing Model, Introduces New Omnix™ Plan with Credential Protection at $11/User/Month
- BitwardenJan 11Bitwarden Introduces Access Intelligence to Combat Credential Vulnerabilities and Phishing Threats
- 1passwordJan 101password Introduces Extended Access Management (XAM) for Enhanced Workforce Identity and Security Solutions
Questions about this change
Did Lastpass raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 4, 2025. The change Pulse detected was a packaging change: feature added, new plan, add-on removed.
What changed on Lastpass's pricing page between Apr 1, 2025 and Jul 4, 2025?
Business Max feature: No SaaS Monitoring feature → SaaS Monitoring feature, added; Business Max plan: No Business Max plan → Business Max plan, added; Advanced SSO & MFA bundle ($10.00/user/month) removed from separate pricing - capabilities now included in Business Max tier at $9/user; Advanced SSO add-on ($2.00/user/month) removed from separate pricing - capabilities now included in Business Max tier; Advanced MFA add-on ($3.00/user/month) removed from separate pricing - capabilities now included in Business Max tier. Pulse compared the captures it took on Apr 1, 2025 and Jul 4, 2025; the before/after table above lists each item as written on the page.
How often does Lastpass change its pricing?
Pulse recorded 1 other pricing-page change for Lastpass in the 90 days before this one; the previous change was "Lastpass Teams Plan Price Increased by 6.25% Amid Expiration of Holiday Discount" in Q1 2025; Lastpass has been tracked since 2024-10-01.