1password drops promotional pricing on Individual and Families plans
What happened
Between the Apr 13, 2026 and Apr 25, 2026 captures of 1password's pricing page, Pulse recorded one change: Promotional discounted prices removed for Individual ($2.99/mo) and Families ($4.49/mo) plans; customers now see only regular annual prices ($3.99 and $5.99/mo). Discount footnote reworded from 'Limited-time discounted price' to 'Promotions are limited time discounts'. Pulse files it as a pricing change (discount removed) with a neutral direction. Pulse's latest capture (Jul 6, 2026) lists Individual at $3.99, Families at $5.99, Business at $7.99 and Teams Starter Pack at $24.95.
It lands 22 days after 1password's previous change, "1password: pricing page repositioned around Unified Access" (Apr 3, 2026). 1password has been tracked since 2023-11-14.
In the same window Enpass, Bitwarden, Dashlane, Lastpass and Keeper Security, Inc. also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Individual, Families · DiscountReworded
BeforeLimited-time discounted price
AfterPromotions are limited time discounts
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Individual, Families | Discount | Limited-time discounted price | Promotions are limited time discounts | Reworded |
Values as written on 1password's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of 1password's pricing page (1password.com) from Apr 13, 2026 and Apr 25, 2026; the change is marked near the top of the page, where "Limited-time discounted price" becomes "Promotions are limited time discounts".
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The two full-page captures with this change marked up are free with an account.
1password, the last 90 days
Full history- Jul 2, 2026improved1password: Teams Starter Pack now expandable beyond 10-seat cap
- May 25, 2026improved1password Teams Starter Pack now includes flexible seat add-ons
- May 18, 2026packaging1password cuts welcome discount from 40% to 25% off first year
- Apr 25, 2026packaging1password drops promotional pricing on Individual and Families plans · this change
- Apr 3, 2026packaging1password: pricing page repositioned around Unified Access
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- EnpassApr 22Enpass ends Spring Sale: 3-Year Plan jumps to $47.99, Family to $2.99/mo
- BitwardenApr 19Bitwarden revamps Free and Families plan sharing descriptions
- DashlaneApr 13Dashlane adds KnowBe4 integration for Password Management plan
- LastpassApr 3Lastpass adds promotional pricing terms excluding current customers
- Keeper Security, Inc.Apr 3Keeper Security, Inc.. hikes enterprise passwords 20%, hides PAM pricing
Questions about this change
Did 1password raise prices in April 2026?
No list-price increase was recorded between Apr 13, 2026 and Apr 25, 2026. The change Pulse detected was a pricing change: discount removed.
What changed on 1password's pricing page between Apr 13, 2026 and Apr 25, 2026?
Individual, Families discount: Limited-time discounted price → Promotions are limited time discounts, reworded. Pulse compared the captures it took on Apr 13, 2026 and Apr 25, 2026; the before/after table above lists each item as written on the page.
How often does 1password change its pricing?
Pulse recorded 1 other pricing-page change for 1password in the 90 days before this one; the previous change was "1password: pricing page repositioned around Unified Access" on Apr 3, 2026; 1password has been tracked since 2023-11-14.