Twilio flips Video pricing back to $1/hour, just 12 days after reverting to per-minute
By Rob Litterst, Co-founder, PricingSaaS
Published
Twilio’s pricing page · Change detected
What changed
Twilio Video's pricing card switched from pure usage pricing ($0.004 per participant per minute, no up-front cost) to a free-hours-plus-hourly/named-user model: 5,000 hours free, then $1 per active-user-hour or $150 per named user per month. That structure now matches the Flex card directly above it on the pricing page. The change reverses a switch made just 12 days earlier, when Twilio moved Video to pure per-minute billing.
Why it matters
Repeated reversals on the same pricing card make it hard for customers and partners to build stable cost models around Video, and suggest Twilio hasn't yet found a structure that sticks for the product. Watch whether this $1/hour-or-$150/named-user model holds past the next quarter, or whether Video keeps oscillating alongside further Flex tier changes.
In context
This is Twilio's third distinct pricing model for Video since a June restructuring introduced the $1/hour-or-$150/named-user structure, which it abandoned twelve days ago for pure per-minute billing at $0.004 — a reversal now itself reversed. That kind of back-and-forth is rare even in a period when restructuring is common: 516 companies made 726 such changes in six months, including Datadog's cost-management overhaul and Plivo's new Voice AI rate, but those were one-way moves, not oscillations on a single product. Twilio typically changes pricing every ~89 days; this is its third move in 90. The new structure also mirrors the tiers Flex picked up in its own April pricing expansion, hinting Twilio wants one shared model across products rather than a Video-specific answer.