Voiceflow Restructures Pricing Model from AI Tokens to Credits System, Increases Business Plan Cost by 20%
What happened
Between the Apr 13, 2025 and Jul 4, 2025 captures of Voiceflow's pricing page, Pulse recorded 9 changes: Annual billing discount reduced from 20% to 10%; Pricing model changed from AI tokens to credits system; Pro plan knowledge sources increased from 200 to 3K; Business plan (formerly Team) increased from $125/mo to $150/mo (20% increase); Sandbox plan renamed to Starter; Pro plan workspaces increased from 1 to 2; Team plan renamed to Business; Business plan workspaces increased from 1 to 5; Business plan knowledge sources increased from 5000 to 10K. Pulse files it as a pricing change (discount change, package change, limit increase, price increase, plan renamed) with an upward direction.
Voiceflow's previous recorded change was "Voiceflow Increases Pro Plan AI Tokens by 150% Amid Trial Period Reduction to 7 Days and Price Increase to $60/mo" (Q1 2025). Voiceflow has been tracked since 2024-10-01.
In the same window Botpress and Drift also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Discount−50%20%10%
- — · PackagingChangedAI tokenscredits system
- Pro · Limit+1400%2003K
- Business · Price+20%$125/mo$150/mo
- Sandbox · PlanRenamedSandbox planStarter
- Pro · Limit+100%12
- Team · PlanRenamedTeam planBusiness
- Business · Limit+400%15
- Business · Limit+100%500010K
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Discount | 20% | 10% | −50% |
| — | Packaging | AI tokens | credits system | Changed |
| Pro | Limit | 200 | 3K | +1400% |
| Business | Price | $125/mo | $150/mo | +20% |
| Sandbox | Plan | Sandbox plan | Starter | Renamed |
| Pro | Limit | 1 | 2 | +100% |
| Team | Plan | Team plan | Business | Renamed |
| Business | Limit | 1 | 5 | +400% |
| Business | Limit | 5000 | 10K | +100% |
Values as written on Voiceflow's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Voiceflow's pricing page (voiceflow.com) from Apr 13, 2025 and Jul 4, 2025; the change is marked near the top of the page, where business price reads $125/mo and then $150/mo.
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The two full-page captures with this change marked up are free with an account.
Voiceflow, the last 90 days
Full history- Q2 2025packagingVoiceflow Restructures Pricing Model from AI Tokens to Credits System, Increases Business Plan Cost by 20% · this change
- Q1 2025improvedVoiceflow Increases Pro Plan AI Tokens by 150% Amid Trial Period Reduction to 7 Days and Price Increase to $60/mo
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- BotpressJan 13Botpress Reduces Pay-as-You-Go Plan Capacity: Incoming Messages Cut from 2,000 to 500 per Month
- DriftJan 11Drift Discontinues All Major Pricing Plans, Shifts to Salesloft's Custom Package-Based Model
- BotpressJan 13Botpress Reduces Pay-As-You-Go Plan Saved Versions from 5 to 3 While Enhancing Team Plan with Live Agent Handoff and More Saved Versions
- BotpressJan 13Botpress Introduces Managed Plan at $1495/mo with Custom Development and Priority Support, Transforming Enterprise Offerings
- BotpressJan 13Botpress Introduces Plus Plan with Increased Capacity and Enhanced Features at $89/month
Questions about this change
Did Voiceflow raise prices in July 2025?
Yes. Pulse captured Voiceflow's pricing page on Apr 13, 2025 and again on Jul 4, 2025 and recorded 1 price increase: Business: $125/mo → $150/mo (+20%).
What changed on Voiceflow's pricing page between Apr 13, 2025 and Jul 4, 2025?
Discount: 20% → 10% (−50%); packaging: AI tokens → credits system, changed; Pro limit: 200 → 3K (+1400%); Business price: $125/mo → $150/mo (+20%); Sandbox plan: Sandbox plan → Starter, renamed; Pro limit: 1 → 2 (+100%); Team plan: Team plan → Business, renamed; Business limit: 1 → 5 (+400%); Business limit: 5000 → 10K (+100%). Pulse compared the captures it took on Apr 13, 2025 and Jul 4, 2025; the before/after table above lists each item as written on the page.
How often does Voiceflow change its pricing?
Pulse recorded 1 other pricing-page change for Voiceflow in the 90 days before this one; the previous change was "Voiceflow Increases Pro Plan AI Tokens by 150% Amid Trial Period Reduction to 7 Days and Price Increase to $60/mo" in Q1 2025; Voiceflow has been tracked since 2024-10-01.