G2: Starter plan drops its Year 2 price-increase disclosure
What happened
Between the Apr 15, 2026 and Jun 29, 2026 captures of G2's pricing page, Pulse recorded one change: Starter plan's Year 2 price-increase disclosure ($299/mo→$599/mo, $2,999/yr→$6,000/yr) removed from the pricing card; discount label reworded and a no-contract reassurance note added. In detail: Starter plan's Year 2 price-increase disclosure (noting the intro rate would later rise) was removed from the pricing card; the annual discount label was reworded and a 'no contract, cancel anytime' note added. Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Oct 5, 2026) lists Starter at $249.92.
This is the first pricing-page change Pulse has recorded for G2. G2 has been tracked since 2026-04-15.
In the same window Trustpilot also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · DiscountDiscount change
Starter plan's Year 2 price-increase disclosure (noting the intro rate would later rise) was removed from the pricing card; the annual discount label was reworded and a 'no contract, cancel anytime' note added.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Discount | Starter plan's Year 2 price-increase disclosure (noting the intro rate would later rise) was removed from the pricing card; the annual discount label was reworded and a 'no contract, cancel anytime' note added. | Discount change | |
Values as written on G2's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of G2's pricing page (sell.g2.com) from Apr 15, 2026 and Jun 29, 2026; the change is marked near the top of the page.
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The two full-page captures with this change marked up are free with an account.
G2, pricing history
Full history- Oct 5, 2026improvedG2 removes seat caps—Starter and Pro plans now offer Unlimited Users
- Jul 3, 2026packagingG2: Starter plan drops its Year 2 price-increase disclosure · this change
Across Marketing & Content in the same window
All Marketing & Content changes- TrustpilotJun 30Trustpilot reshuffles integrations and tightens Starter eligibility
- TrustpilotJun 19Trustpilot drops quarterly billing option, reshuffles integration counts
- TrustpilotSep 28Trustpilot Business adds QR Code Review Collector and multi-domain tools
- TrustpilotSep 28Trustpilot: Enterprise widgets 22→23 + QR/multi-domain features added
- TrustpilotAug 17Trustpilot tightens Starter plan eligibility to new small businesses only
Questions about this change
Did G2 raise prices in June 2026?
No list-price increase was recorded between Apr 15, 2026 and Jun 29, 2026. The change Pulse detected was a pricing change: discount change.
What changed on G2's pricing page between Apr 15, 2026 and Jun 29, 2026?
Starter plan's Year 2 price-increase disclosure (noting the intro rate would later rise) was removed from the pricing card; the annual discount label was reworded and a 'no contract, cancel anytime' note added. Pulse compared the captures it took on Apr 15, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does G2 change its pricing?
Pulse recorded 0 other pricing-page changes for G2 in the 90 days before this one; G2 has been tracked since 2026-04-15.