ShipHero: Standard WMS plan pricing hidden, replaced with demo CTA
What happened
Between the Jul 20, 2026 and Jul 27, 2026 captures of ShipHero's pricing page, Pulse recorded 2 changes: Standard WMS Plan ($1,850/month), its signup link, and the pay-as-you-go/money-back-guarantee/30-day-trial terms were removed; page now shows only a Book a Demo CTA with no visible price; Public itemized inclusion checklist for the Standard WMS Plan (5 Users, unlimited Customer Portals, unlimited SKUs & Orders, Automation Rules, Sandbox Account, 3PL Billing, Dedicated Account Manager, 24/7/365 Support, etc.) no longer shown. In detail: Public itemized inclusion checklist for the Standard WMS Plan (5 Users, unlimited Customer Portals, unlimited SKUs & Orders, Automation Rules, Sandbox Account, 3PL Billing, Dedicated Account Manager, 24/7/365 Support, etc.) no longer shown on the page; Named Standard WMS Plan ($1,850/month) and its signup/pricing link were removed, along with the pay-as-you-go, no-annual-commitment, money-back-guarantee/30-day-trial messaging; page now shows only generic marketing copy and a 'Book a Demo' CTA with no visible price. Pulse files it as a pricing change (feature removed, price hidden) with a downward direction. The current page lists Standard WMS at $1,850.
This is the first pricing-page change Pulse has recorded for ShipHero. ShipHero has been tracked since 2026-05-15.
In the same window Shopify also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Standard WMS · FeatureFeature removed
Public itemized inclusion checklist for the Standard WMS Plan (5 Users, unlimited Customer Portals, unlimited SKUs & Orders, Automation Rules, Sandbox Account, 3PL Billing, Dedicated Account Manager, 24/7/365 Support, etc.) no longer shown on the page.
- Standard WMS · Price visibilityAdded
BeforeNot listed
Afteronly generic marketing copy and a 'Book a Demo' CTA
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard WMS | Feature | Public itemized inclusion checklist for the Standard WMS Plan (5 Users, unlimited Customer Portals, unlimited SKUs & Orders, Automation Rules, Sandbox Account, 3PL Billing, Dedicated Account Manager, 24/7/365 Support, etc.) no longer shown on the page. | Feature removed | |
| Standard WMS | Price visibility | Not listed | only generic marketing copy and a 'Book a Demo' CTA | Added |
Values as written on ShipHero's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of ShipHero's pricing page (shiphero.com) from Jul 20, 2026 and Jul 27, 2026; the change is marked around the middle of the page, where only generic marketing copy and a 'Book a Demo' CTA now appears.
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The two full-page captures with this change marked up are free with an account.
Across Business Operations in the same window
All Business Operations changes- ShopifyJul 20Shopify swaps flat SMS bundling for pay-per-send pricing across all plans
- ShopifyJul 6Shopify: Plus plan now includes 20 free POS Pro locations (up from 0)
- ShopifyJul 2Shopify: Plus plan POS Pro included locations cut from 20 to 0
- ShopifyJun 30Shopify quietly drops 25% savings callout from annual billing
- ShopifyMay 25Shopify Balance earnings rates trimmed across all plans
Questions about this change
Did ShipHero raise prices in July 2026?
No list-price increase was recorded between Jul 20, 2026 and Jul 27, 2026. The change Pulse detected was a pricing change: feature removed, price hidden.
What changed on ShipHero's pricing page between Jul 20, 2026 and Jul 27, 2026?
Public itemized inclusion checklist for the Standard WMS Plan (5 Users, unlimited Customer Portals, unlimited SKUs & Orders, Automation Rules, Sandbox Account, 3PL Billing, Dedicated Account Manager, 24/7/365 Support, etc.) no longer shown on the page; Standard WMS price visibility: Not listed → only generic marketing copy and a 'Book a Demo' CTA, added. Pulse compared the captures it took on Jul 20, 2026 and Jul 27, 2026; the before/after table above lists each item as written on the page.
How often does ShipHero change its pricing?
Pulse recorded 0 other pricing-page changes for ShipHero in the 90 days before this one; ShipHero has been tracked since 2026-05-15.
