Austin, Texas-based AI sports tech company founded 2011. Privately held. Operates in computer vision and youth sports video. Serves parents, players, coaches, and clubs with AI cameras that auto-track players and generate individual highlight reels.
Entry price
$15
PlayerFocus Basic · /mo, billed annually
Plans tracked
2
no add-ons
Pricing changes
1
Latest Aug 4, 2026
Pricing model
Subscription
No free tier
Pricing Change History
1 change20261 change
Week 32 · Aug 3, 2026
Packaging
WeeklyPublished Aug 4, 2026
Trace: new "As a Team" volume-discount plan added
Added a new "As a Team" billing tab offering volume-discounted team subscriptions: $200/yr per family ($1,400/yr for 7 subs), dropping to $175/yr each once 11+ families subscribe, with free camera lease.
Research Trace's pricing with the Pulse Agent
Ask anything about Trace's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| PlayerFocus Basic | $15 /mobilled annually · $25 billed monthly |
| |
| PlayerFocus Pro | $25 /mobilled annually · $35 billed monthly |
| |
Company Facts
CategoryAI & Machine Learning
Free tierNo
Employees51-100
Tracked sinceMay 2, 2026
Pricing last seenAug 4, 2026
Websitetraceup.com
How Trace compares with its peers
| Company | Entry price | Last change |
|---|---|---|
V Verizon | $15 /line/mo | — |
A Attentive | Contact | May 25, 2026 |
S Sprinto | Contact | Jun 29, 2026 |
F Front | $25 /seat/mo, billed annually | Oct 12, 2026 |
C CINC | Contact | — |
1 11x | $5,333 /mo, billed annually | — |
Trace pricing FAQ
- How much does Trace cost?
- Trace pricing starts at $15/mo on PlayerFocus Basic, billed annually. Trace lists 2 plans on its pricing page.
- Does Trace have a free plan?
- No. Trace does not list a free tier; paid plans start at $15/mo on PlayerFocus Basic, billed annually.
- What pricing model does Trace use?
- Trace uses subscription pricing across 2 plans.
- When did Trace last change its pricing?
- Aug 4, 2026: Trace: new "As a Team" volume-discount plan added.
- How often has Trace changed its pricing?
- Pulse has recorded 1 pricing change for Trace since it started tracking on May 2, 2026; the pricing page was last captured on Aug 4, 2026.