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Back/Trace

Austin, Texas-based AI sports tech company founded 2011. Privately held. Operates in computer vision and youth sports video. Serves parents, players, coaches, and clubs with AI cameras that auto-track players and generate individual highlight reels.

Entry price
$15
PlayerFocus Basic · /mo, billed annually
Plans tracked
2
no add-ons
Pricing changes
1
Latest Wk 32 '26
Pricing model
Subscription
No free tier

Pricing Change History

1 change

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Current Plans

AnnualMonthly
PlayerFocus Basic
Plan
$15 /mo, billed annually
PlayerFocus Pro
Plan
$25 /mo, billed annually

Company Facts

Free tierNo
Employees51-100
Tracked since2026-05-02
Pricing last seen2026-06-21
Websitetraceup.com