Retool Introduces Tiered Pricing Structure with Free Access for Over 500 Users
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Retool's pricing page, Pulse recorded 3 changes: External user pricing revealed with tiered structure: $8/month for 0-250 users, $6/month for 251-500 users, free for over 500 users; Biometric authentication added to mobile apps for facial or fingerprint recognition; Customer portals feature moved from Beta to general availability (Beta label removed). Pulse files it as a pricing change (price revealed, feature added, feature change) with an upward direction. Pulse's latest capture (Oct 5, 2026) lists Business at $6, Team at $10 and Additional Workflow Runs at $75 workflow runs.
Retool's previous recorded change was "Retool Discontinues $25K Startup Promotion, Significantly Impacting Early-Stage Founders" (Q1 2024). Retool has been tracked since 2024-10-01.
In the same window Mendix and Airtable also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Price visibilityRevealedPrice hiddenPrice listed
- — · FeatureAdded
BeforeNo Biometric authentication
AfterBiometric authentication
- — · FeatureChangedBetageneral availability
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Price visibility | Price hidden | Price listed | Revealed |
| — | Feature | No Biometric authentication | Biometric authentication | Added |
| — | Feature | Beta | general availability | Changed |
Values as written on Retool's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Retool's pricing page (retool.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where "Price hidden" becomes "Price listed".
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The two full-page captures with this change marked up are free with an account.
Retool, the last 90 days
Full history- Q1 2025improvedRetool Renames Business and Team Plan Features for Clarity and Consistency
- Q4 2024improvedRetool Offers Free Business Tier for External Users Over 500, Transforming Pricing Structure
- Q3 2024improvedRetool Upgrades Enterprise Plan to Full White-Labeling and Adds Custom Branding to Business Plan
- Q2 2024improvedRetool Introduces Tiered Pricing Structure with Free Access for Over 500 Users · this change
- Q1 2024improvedRetool Discontinues $25K Startup Promotion, Significantly Impacting Early-Stage Founders
Across Software Development & Testing in the same window
All Software Development & Testing changes- MendixJan 12Mendix Basic Plan Price Increased by 25% to $75/month Amid New Deployment Options and Enhanced Scalability Features
- AirtableJan 10Airtable Discontinues AI Add-on, Bundles AI Credits into All Plans, Enhancing Value for Users
- MendixJan 12Mendix Removes Basic Plan, Streamlining Pricing to Free, Standard, and Premium Tiers
- AirtableJan 10Airtable Introduces Portals Add-On for Guest User Access with New Pricing on Team, Business, and Enterprise Plans
- AirtableJan 10Airtable Discontinues ProductCentral Add-on and Changes Enterprise Scale Portals Pricing to 'Contact Sales'
Questions about this change
Did Retool raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a pricing change: price revealed, feature added, feature change.
What changed on Retool's pricing page between Apr 1, 2024 and Jul 1, 2024?
Price visibility: Price hidden → Price listed, revealed; feature: No Biometric authentication → Biometric authentication, added; feature: Beta → general availability, changed. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Retool change its pricing?
Pulse recorded 1 other pricing-page change for Retool in the 90 days before this one; the previous change was "Retool Discontinues $25K Startup Promotion, Significantly Impacting Early-Stage Founders" in Q1 2024; Retool has been tracked since 2024-10-01.