Retool Offers Free Business Tier for External Users Over 500, Transforming Pricing Structure
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Retool's pricing page, Pulse recorded 2 changes: Error monitoring and observability added to Enterprise plan; External user pricing for over 500 users changed from contact-based to free for business tier customers. Pulse files it as a pricing change (feature added, discount added) with an upward direction. Pulse's latest capture (Oct 5, 2026) lists Business at $6, Team at $10 and Additional Workflow Runs at $75 workflow runs.
Retool's previous recorded change was "Retool Upgrades Enterprise Plan to Full White-Labeling and Adds Custom Branding to Business Plan" (Q3 2024). Retool has been tracked since 2024-10-01.
In the same window Mendix and Airtable also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · FeatureAdded
BeforeNot listed
AfterError monitoring and observability
- Business · DiscountChangedcontact-basedfree
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Feature | Not listed | Error monitoring and observability | Added |
| Business | Discount | contact-based | free | Changed |
Values as written on Retool's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Retool's pricing page (retool.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where Error monitoring and observability now appears.
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Retool, the last 90 days
Full history- Q3 2025packagingRetool Introduces Free Tier for Up to 50 Users, Restructures Pricing to Enhance Accessibility
- Q2 2025improvedRetool Expands Database Storage for Business and Team Plans to Unlimited Rows and Tables
- Q1 2025improvedRetool Renames Business and Team Plan Features for Clarity and Consistency
- Q4 2024improvedRetool Offers Free Business Tier for External Users Over 500, Transforming Pricing Structure · this change
- Q3 2024improvedRetool Upgrades Enterprise Plan to Full White-Labeling and Adds Custom Branding to Business Plan
Across Software Development & Testing in the same window
All Software Development & Testing changes- MendixJan 12Mendix Basic Plan Price Increased by 25% to $75/month Amid New Deployment Options and Enhanced Scalability Features
- AirtableJan 10Airtable Discontinues AI Add-on, Bundles AI Credits into All Plans, Enhancing Value for Users
- MendixJan 12Mendix Removes Basic Plan, Streamlining Pricing to Free, Standard, and Premium Tiers
- AirtableJan 10Airtable Introduces Portals Add-On for Guest User Access with New Pricing on Team, Business, and Enterprise Plans
- AirtableJan 10Airtable Discontinues ProductCentral Add-on and Changes Enterprise Scale Portals Pricing to 'Contact Sales'
Questions about this change
Did Retool raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a pricing change: feature added, discount added.
What changed on Retool's pricing page between Oct 1, 2024 and Jan 1, 2025?
Enterprise feature: Not listed → Error monitoring and observability, added; Business discount: contact-based → free, changed. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Retool change its pricing?
Pulse recorded 1 other pricing-page change for Retool in the 90 days before this one; the previous change was "Retool Upgrades Enterprise Plan to Full White-Labeling and Adds Custom Branding to Business Plan" in Q3 2024; Retool has been tracked since 2024-10-01.